Digital Marketing & Lead Generation Specialist

Job description

Key responsibilities

• Plan, execute, and optimise multi-platform digital campaigns (Facebook, LinkedIn, Twitter, Google Ads – including Performance Max).
• Create, schedule and manage social media content and lead-generation ads.
• Develop keyword strategies, ad copy, and visuals in line with campaign goals.
• Manage Google Ads setup, targeting, bidding, and tracking, with ongoing optimisation.
• Produce SEO-optimised blogs and newsletters per month; manage email campaigns via Mailchimp.
• Implement SEO best practices to drive organic traffic and improve rankings.
• Track, capture, and report leads in structured Excel/CRM format.
• Analyse campaign performance using Google Analytics and provide monthly reports with actionable insights.
• Coordinate with internal teams and clients to ensure timely approvals and brand consistency.

Skills and competencies

• Proven expertise in social media advertising, Google Ads, and SEO.
• Strong copywriting skills and understanding of visual content alignment.
• Proficient in Google Analytics, Mailchimp, and Excel (advanced functions).
• Strong organisational and project management skills.
• Analytical mindset with a focus on ROI and conversion optimisation.

Essential qualifications and experience

• Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related field.
• Google Ads Certification.
• Google Analytics Certification.
• Meta Blueprint Certification.
• 3–5 years’ experience managing integrated digital marketing campaigns, with a focus on lead generation.

Personal attributes

• Results-oriented and proactive.
• Able to work independently and meet deadlines.
• Excellent communicator with strong attention to detail.
• Adaptable to evolving platforms, tools, and strategies.

Company Description

About KMP Media
KMP Media is a dynamic, results-focused African media agency delivering integrated advertising, digital marketing, media buying, and content production services across multiple platforms. We combine creativity with advanced tracking, compliance, and analytics to deliver measurable results for leading brands, corporates, and government clients across the continent. Our team thrives on innovation, precision, and performance — making KMP Media the perfect place for driven professionals to excel.

Posted on 14 Aug 12:21, Closing date 31 Aug