PPC Specialist

Job description

Purpose of the role

As our PPC & SEO Specialist, you’ll be the digital powerhouse driving high-quality traffic, leads, and results for a variety of clients across diverse industries. You’ll take ownership of paid search campaigns and organic search strategies, ensuring they’re performance-optimised, budget-wise, and creatively aligned with brand goals. You will work collaboratively within a fast-paced advertising agency environment, contributing to multi-disciplinary teams and presenting insights directly to clients.

Key responsibilities

Strategy and execution

• Plan, implement, and optimise PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
• Conduct thorough keyword research, competitor analysis, and market insights to inform paid and organic strategies.
• Develop and execute on-page and off-page SEO strategies to improve rankings, traffic, and domain authority.
• Monitor and adjust SEO tactics based on algorithm changes, competitor activity, and business goals.

Analytics and reporting

• Use Google Analytics, GA4, Tag Manager, SEMrush, and similar tools to track campaign performance and SEO progress.
• Create insightful reports and dashboards for internal teams and clients.
• Provide data-driven recommendations to improve ROAS, CTR, CPC, CPA, and other key metrics.

Collaboration and integration

• Work closely with content creators, designers, and developers to ensure SEO and PPC best practices are implemented across websites and campaigns.
• Liaise with Account Managers to align digital strategy with broader client objectives and brand tone.
• Present campaign results and insights in client meetings, often with clever metaphors and a healthy dose of charm.

Why join us?

You’ll be part of a dynamic, results-focused team in a creatively charged agency that values integrity, agility, and people-first culture. We work hard, laugh often, and believe that digital success comes from real human insight.

Minimum requirements

• Bachelor’s degree in Marketing, Digital Communications, or equivalent experience.
• 3–5 years of hands-on experience managing PPC and SEO in an agency or high-volume digital environment.
• Google Ads and Google Analytics certifications are preferred.
• Strong understanding of search engine algorithms, paid bidding strategies, and audience segmentation.
• Excellent copywriting and keyword strategy skills.
• Proficient in tools like Google Ads Editor, SEMrush, Screaming Frog, Ahrefs, and Looker Studio (Data Studio) and HubSpot experience a plus.

Key Attributes and competencies

• Meticulous attention to detail and budget handling.
• Strong analytical and critical thinking skills.
• Excellent time management thrives on juggling multiple client accounts.
• Confident communicator with a collaborative mindset.
• Proactive, adaptable, and excited by performance-driven results.
• Brings energy and humour to the team, even during campaign crunch weeks.

Posted on 30 Jul 17:24, Closing date 15 Aug