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      Brand and New Business

      Remuneration:negotiable market-related 
      Location:Johannesburg, Bryanston
      Remote work:Some remote work allowed
      Education level:Diploma
      Job level:Mid/Senior
      Own transport required:Yes
      Travel requirement:Occasional
      Type:Permanent
      Company:Joe Public

      Marketing and branding
      • Responsible for the brands image and voice ensuring consistency through the company and communications 
      • Help continually grow brand awareness, salience and affinity 
      • Taking the lead on any re-brand / re-design of projects
      • Marketing planning and strategy for the business year on year
      • Annual budget implementation and planning 
      • Competitive reviews
      • Scopen Research knowledge
      Client acquisition and new business
      • Finding opportunities to nurture loyalty from existing clients 
      • Creating a new business client pipeline for the group
      • Credentials implementation and management
      • Project management of pitches and pitch processes 
      • Management of new business queries and RFI’s/RFP's 
      • Pitch documents, presentations and team management 
      • Working knowledge of Hubspot or Salesforce beneficial
       Events
      • Develop and execute annual branded events
      • Develop, lead and manage ad hoc events
      • Budget management
      • Risk Assessment 
       Relationship management
      • Develop positive relationships with industry leaders, advertising industry bodies, pitch agencies, journalists and partners
       Online Marketing (Digital and Social Media)
      • Newsletter management and subscriptions 
      • Email Marketing 
      • Work to build and increase engagement of database
      • Strategic knowledge of SEO, Analytics and Social Media Metrics
      • Manage and expand social media presence, sourcing and sharing newsworthy information from across the business. 
      • Accessing relevant communities for growth opportunities.
      • Social media content calendar management 
      • Strategic knowledge to work with the social media pod to drive community engagement 
      • Paid media management and decision making 
      Content marketing 
      • Driving a demand generation content agenda
      • Utilisation of content across paid, earned and owned brand assets
      • Strategic management, maintenance and development of relevant brand assets and content (website, social media, email and PR)
      • Content calendar development in partnership with creative pod
      • Content management and creation in partnership with creative pod
       Website management
      • Take responsibility for the development and management of the website, including generating content, making improvements to functionality, maximising its potential and monitoring its performance
      • Understanding and use of website CRM
       PR
      • Increase the organisation’s profile across media and organisations
      • PR calendar implementation and planning 
      • Press release writing and distribution
      • Client collaboration and corporate affairs communications
      • Writing and editing 
      • Strategic content management 
      • Opinion Editorials 
      • Content Calendar Development and Management 
      • Press office management 
      • International media relations
       Performance and reporting
      • Monitor and report on communications activity and new business. Analyse all aspects of communications on a quarterly basis and prepare a an annual report.
      • PR reports 
      • Social Media reports
      • Paid Media reports
      • Google Analytics 
      • SEO / SEM reports 
      • CRM (Hubspot)
      • Programmes: SemRush, HotJar, Slack, WorkBook
       CSR
      • Work towards the CSI programme to drive internal stakeholder support and communication where possible 
       Internal communications
      • Enhance communications with colleagues and develop an understanding of the business’s work and needs of its users 
      • Provide training to staff on branding where necessary and ensure staff are well briefed on key communications issues 
      • Finding opportunities to collaborate with client brands 
      • Employee engagement activities 
      • Internal events management 
       Leadership
      • Building and motivating a team to deliver on brand marketing goals
      • Successful ability to motivate a remote team
      • Open communication and inspiration for the broader creative team at large
       Preferred qualifications
      • Experience in marketing B2B preferred.
      • Experience working in a fast-paced and highly cross-functional organization.
      • Ability to manage time and multiple priorities with a variety of internal and external stakeholders
      • The demonstrated ability to work independently and autonomously
      • Strong attention to detail to meet our high bar for customer-facing content and provide flawless execution.
      • Knowledge of testing and measurement practices to optimize ROI and evolve strategy.
      • Strong analytical and problem-solving skills.
       Basic qualifications
      • Solid experience in marketing.
      • Experience in marketing management, developing marketing strategy, digital marketing, event management, lead management.
      • Demonstrated experience in measuring and improving the ROI of marketing investments.
      • Experience of operating and collaborating in a fast-paced, cross-functional, organisation.
      • A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results.
      • Experience in managing time and multiple priorities to execute high quality deliverables.
      • Proven experience finding creative ways to do more with less, and a track record of staying on budget and deliver on time.


      Posted on 06 May 12:03, Closing date 5 Jul

      Apply

      Mlungisi Bulo
      talent@joepublic.co.za
      0105917770

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