Marketing Analyst

Job description

Join Dotsure as a Marketing Analyst


Location: Office-based (George, Western Cape)
Reports to: Marketing or Innovations Manager


Are you a data-driven problem solver passionate about transforming marketing performance through actionable insights? Dotsure, a trailblazing leader in digital insurance, is on the hunt for a Marketing Analyst to supercharge our customer acquisition strategies and help us stay ahead in a fast-paced, innovative market.

Your role: Empower Data, Drive Growth


As a Marketing Analyst at Dotsure, you'll play a pivotal role in optimising our marketing efforts across digital and operational channels. Using your analytical skills and technical expertise, you'll deliver insights that directly impact sales performance and reduce acquisition costs.


Key responsibilities:

• Design and maintain dashboards using Power BI, Qlik, or Excel to monitor marketing performance and operational metrics.

• Build robust data models and automate workflows using DAX, M-code, and optionally Python for advanced analytics.

• Integrate data from platforms like Google Analytics 4, Meta Ads, Google Ads, TikTok, Bing, HubSpot, and internal CRM systems.

• Develop predictive acquisition models, performance trend reports, and actionable insights that guide strategy.

• Ensure data integrity, consistency, and clarity across all reporting outputs.

• Translate complex findings into clear, actionable recommendations for marketing teams and stakeholders.

• Collaborate in a fast-paced, simplicity-focused environment with a strong culture of teamwork and innovation.

• Identify optimal marketing channel mixes to meet CPA and sales objectives.

• Deliver daily reporting and dashboard updates to relevant teams.

What we’re looking for:

• Strong experience with Power BI, including DAX and M-code – or equivalent BI tools.

• Advanced excel skills for data manipulation.

• Experience with Qlik is a strong plus.

• Hands-on knowledge of GA4, and experience integrating multi-channel data into unified views.

• Proven track record in predictive analytics and marketing performance modelling.

• Excellent communication skills and the ability to simplify complex data for business users.

• Alignment with a dynamic, innovation-driven, customer-centric culture.

Why Dotsure?


Join a company where data meets innovation, and your insights make a direct impact. At Dotsure, we champion simplicity, value collaboration, and empower every team member to do meaningful work.


Ready to optimise the future of marketing with data? Apply now and be part of something extraordinary.


 


The position will be filled in line with the Dotsure culture, values and Employment Equity policy and plan. Preference will be given to members of designated groups that are under-represented.

Posted on 03 Jun 08:44, Closing date 2 Jul