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The enduring appeal and impactful nature of meticulously branded uniforms or corporate gifts play a significant role in forging connections with customers, enhancing recall and familiarity, fostering loyalty, and ultimately shaping purchasing behaviour.
Barron, a branded merchandise reseller/distributor, shares some insights on some of the key trends in the branded merchandise and apparel market, and the important considerations to look at:
Many companies have been incorporating ‘athleisure’ elements into their branded clothing to promote a comfortable and relaxed work environment, yet a professional image. Recognising the importance of diversity and inclusivity, there is also a growing trend towards offering a wider range of styles, cuts and sizes in corporate uniforms to ensure that all staff members are comfortable.
While the corporate mainstays of black, white, grey and navy remain popular, the introduction of sublimation printing brings modern and vibrant colour palettes and patterns into clothing designs. Colours are in as brands look to go bold yet sophisticated, infusing personality and individuality into any uniform while being tasteful and professional.
Personalisation has been a growing trend, but it’s now going next level with full customisation - from choosing colours and materials to adding unique designs and embellishments, through to the packaging and delivery - customers crave products that reflect their individuality.
The caveat of course is that while clients are looking for bespoke options and styling, they still need the assurance that any uniform or apparel programme will be available from suppliers for at least a few years for consistency.
On the gifting side, there is a big focus on the sustainability of materials used in production - think bamboo, seeded papers and a shift away from plastic and so on. Ethical sourcing, safety accreditation and labour practices of manufacturers are also under greater scrutiny. For most brands, they’re looking for branded products that reflect their commitment to societal and environmental initiatives.
Besides apparel that’s intended for the workplace, garments that can be worn at work and then after hours and on the weekend are all the rage. Light-weight knitwear, hoodies, fleece and functional features and comfort are the top sellers here.
In getting to grips with the massive diversity and range of products and trends in the market, work with an experienced merchandise reseller in aligning your promotional strategy to business and marketing objectives.