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The Lead Creative

The Lead Creative: "More creative freedom, less money"

Busisiwe Phakathi is 5fm's marketing manager. Source: Supplied.

#BizTrends2025: Busisiwe Phakathi, 5FM - Keeping radio relevant among youthBusisiwe Phakathi

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#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

Inga Sikweyiya 31 Jan 2025

Adelaide Tshabalala is chief digital officer at Nerdware. Source: Supplied.

#BizTrends2025: GeoSpatial targeting - capturing the right moment, not just the right place

Adelaide Tshabalala 21 Jan 2025

Albert Makoeng is the head of sales at theSALT. Source: Supplied.

#BizTrends2024: The influencer gold rush - amping up budgets by 30%

Albert Makoeng 19 Jan 2024

Veronica Moleele is the CEO of Penquin. Source: Supplied.

#BizTrends2024: Inclusive marketing takes centre stage

Veronica Moleele 16 Jan 2024

Image supplied. The Warc Awards for Effectiveness 2024, in association with Lions are now open for entries

The Warc Awards for Effectiveness 2024 open with more categories this year

24 Oct 2023

Source: © 123rf A new report by the CMO Council finds only 10% of CMOs strongly believe their marketing investments position them ahead of the competition

10% of CMOs believe their marketing investments position them ahead of the competition

19 Sep 2023

Source:

10 steps to connect with Zoomers

Faeeza Khan 18 Apr 2023

Source:

5 influencer marketing trends to follow in 2023

Albert Makoeng 7 Feb 2023

Dali Tembo: #BizTrends2023 - The status of Gen Z in Africa

Dali Tembo: #BizTrends2023 - The status of Gen Z in Africa

6 Feb 2023

Gamification and marketing can be a match made in heaven, if you play your cards right says Charné Munien, strategy director at VMLY&R

#BizTrends2023: Gamification and marketing - a match made in heaven?

Charné Munien 31 Jan 2023

Alwi Suleiman, lead marketer at Muslim Ad Network, says never been a generation that is as passionate about sustainability and equality as Gen Z

#BizTrends2023: If you want to win over Gen Z, be an unapologetic brand

Alwi Suleiman 13 Jan 2023

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

Kay Cheytanov, 3RC 9 Jan 2023

Managing director of Red & Yellow Creative School of Business Verusha Maharaj. Source: Supplied.

#BizTrends2023: Keeping youth interested in advertising key to industry success

Verusha Maharaj and Carmen Schaefer 9 Jan 2023

Ammentorp © –

Harnessing the skills of the future

Sharon Piehl 16 Jun 2017

Artisticco LLC © –

2017: The year of taking your business from Gen X to Gen CX

Leigh Andrews 27 Mar 2017

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#BrandManagerMonth: Mokebe Thulo on marketing to millennials

Jessica Taylor 16 Mar 2016

Gee Mosepe & Lara Peterson

Social influence

Gee Motsepe & Lara Petersen 3 Feb 2016

[BizTrends 2016] Youth marketing in South Africa 2016

Youth marketing in South Africa 2016

Student Brands 1 Feb 2016

Brian Mitchell and Evan Mitchell

What created the millennial consumer?

Brian Mitchell and Evan Mitchell 22 Jan 2016

Syda Productions via

Keep an eye on Generation Z

24 Jan 2015

SA youth lifestyle and culture

Bradley Maseko 19 Jan 2015

William Perugini via

TREND: The millennial effect

7 Jan 2015

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