Advertising Trends

2025 Trends | BizTrendsTV | View newsletter 1, View newsletter 2, Previous years 2024 1st newsletter, 2024 2nd newsletter | 2023 1st newsletter | 2023 2nd newsletter | 2022 1st newsletter | 2022 2nd newsletter | 2021 | 2020 | 2019 | eBooks: 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 & 2009

Marketing & Media trends

Industry trends

BizTrends Sponsors

Headline Sponsor

Digital, Marketing, Media

Finance, Entrepreneurship

Loeries

#Loeries2025 Night 1 | All the winners

VML Birdwatching at The Loeries | Episode 2: Katherine Madley on the state of retail

Danette Breitenbach

VML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

Danette Breitenbach

Leaders talk love, AI and authenticity

Karabo Ledwaba

#Loeries2025 and City of Cape Town drive creative industry

Danette Breitenbach

The Lead Creative

The Lead Creative: Unpacking Cannes 2025 with Xolisa Dyeshana and Saf Sindhi

#BizTrends2025: Grid Worldwide’s Clinton Bridgeford - The challenge of creativity in 2025

#BizTrends2025: Grid Worldwide’s Clinton Bridgeford - The challenge of creativity in 2025Clinton Bridgeford

More news

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Ann Nurock 27 Jan 2025

Adelaide Tshabalala is chief digital officer at Nerdware. Source: Supplied.

#BizTrends2025: GeoSpatial targeting - capturing the right moment, not just the right place

Adelaide Tshabalala 21 Jan 2025

#BizTrends2025: ACA’s Gillian Rightford - Navigating the smile curve; reinventing agency value in 2025

#BizTrends2025: ACA’s Gillian Rightford - Navigating the smile curve; reinventing agency value in 2025

Gillian Rightford 14 Jan 2025

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Digicape 13 Jan 2025

Source:

20 key trends from VML's Tomorrow’s Commerce report

28 Mar 2024

#BizTrends2024: Zetu Damane - Trends which will make or break brands in 2024

#BizTrends2024: Zetu Damane - Trends which will make or break brands in 2024

Zetu Damane 6 Feb 2024

#BizTrends2024: Lara-Anne Derbyshire - 4 trends that demand bold moves from creative agencies

#BizTrends2024: Lara-Anne Derbyshire - 4 trends that demand bold moves from creative agencies

Lara-Anne Derbyshire 25 Jan 2024

Navigating media trends in 2024: adapting strategies for consumer engagement

Navigating media trends in 2024: adapting strategies for consumer engagement

Senamile Zungu, Kantar 25 Jan 2024

Image supplied. Ciaran McKivergan, founder and managing director at 8909 looks at how the migration toward subscription-based social media and AR opportunities is going to make life simultaneously easier and tougher for the creative industry

#BizTrends2024: Ciaran McKivergan - The migration toward subscription-based social media and AR opportunities

Ciaran McKivergan 18 Jan 2024

Source:

Warc report: Advertising spend to double in 2024

18 Jan 2024

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

Karabo Ledwaba 16 Jan 2024

Veronica Moleele is the CEO of Penquin. Source: Supplied.

#BizTrends2024: Inclusive marketing takes centre stage

Veronica Moleele 16 Jan 2024

Nilesh Hansjee is a business analyst at Marketing Intelligence Hub. Source: Supplied.

#BizTrends2024: A peek into the marketing crystal ball

Nilesh Hansjee 11 Jan 2024

Danette Breitenbach

#BizTrends2024: Mike Sharman - From earned virality to purposeful purpose

Danette Breitenbach 10 Jan 2024

Images supplied. Image by @Lesley Svenson. L to r: Lunathi Mngxuma, Jabulani Dhlamini,and Sibusiso Bheka

#BizTrends2024: Capturing change: 5 trends in South African photography

Jabulani Dhlamini, Sibusiso Bheka and Lunathi Mngxuma 10 Jan 2024

Image supplied. Cherylann Sawyer, managing partner at Ogilvy Digital, examines the pivotal micro, macro, and mega-trends shaping advertising

#BizTrends2024: Cherylann Sawyer - Charting the future of advertising and technology

Cherylann Sawyer 9 Jan 2024

Gail Schimmel says SA is conservative in its advertising complaints. Source: Supplied.

#BizTrends2024: Legal complaints in South African advertising will stay unique and conservative

Gail Schimmel 9 Jan 2024

Image supplied. Jordan Major, strategy lead for culture and innovation at Rapt Creative, says humour will play far more important role in 2024

#BizTrends2024: Jordan Major - Finding the humorous side to a turbulent year ahead

Jordan Major, RAPT Creative Agency 8 Jan 2024

Heather Casey is the head of marketing at Investec Group. Source: Supplied.

#BizTrends2024: Why client-centric marketing and being a purpose-led brand are so important

Heather Casey 8 Jan 2024

The Spur rebrand is a missed opportunity to right a historical wrong writes Jarred Cinman.

Spur and the casual racism of distant geography

Jarred Cinman 14 Sep 2023

Gugulethu Thojane, senior strategist at Wunderman Thompson.

#BizTrends2023: Inclusivity and social consciousness is smart marketing

Gugulethu Khojane 26 Jan 2023

Niamh NicLiam, director: Growth and Partnerships at Incubeta.

#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023

Niamh NicLiam 25 Jan 2023

#BizTrends2023: Advertising? Let's get emotional

#BizTrends2023: Advertising? Let's get emotional

Natalie Botha, Kantar 16 Jan 2023

Linah Maigurira is the sales leader at Google. Source: Supplied.

#BizTrends2023: Post-pandemic, CMOs face unknowns head on

linah maigurira 16 Jan 2023

#BizTrends2023: Brands to create societal impact through intimacy

#BizTrends2023: Brands to create societal impact through intimacy

Glen Meier 11 Jan 2023

#BizTrends2023: 3 social media trends impacting brands and advertising

Winslow Schalkwyk 10 Jan 2023

#BizTrends2023: More heart - a micro trend that will make a mega difference

#BizTrends2023: More heart - a micro trend that will make a mega difference

Gillian Rightford 9 Jan 2023

Verusha Maharaj. Source: Supplied.

#BizTrends2023: Keeping youth interested in advertising key to industry success

Verusha Maharaj and Carmen Schaefer 9 Jan 2023

Let's do Biz