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Logistics & TransportUnifying logistics: Why digital transformation cannot wait
Michael Schlebusch, Zula360 12 Feb 2025





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The lessons of history are invaluable as we shape our future. Our sector has experienced significant transformation, driven by globalisation, technological advancements, and changing consumer behaviour.
We must carry forward the resilience and adaptability we've cultivated over the years. Understanding the historical significance of transport in socio-economic development allows us to appreciate the foundations upon which we can build innovative educational programmes.
In 2025, the transport sector will be markedly different. Traditional methods of freight movement, logistics management, and customer interaction will evolve significantly. We must anticipate shifts towards automation, with Artificial Intelligence (AI) and digital instruments becoming integral to our operations.
Consequently, the methods we rely on today, such as manual tracking and paper-based communication, will need rethinking. Educational programmes must prepare students for these advancements, promoting familiarity with digital platforms and data analytics.
The transport curriculum must evolve to meet the needs of tomorrow’s customers and societies. As we embrace a more diverse population, our educational initiatives must reflect cultural sensitivities and varying customer expectations.
This includes developing communication strategies that cater to a broader audience and understanding the importance of social equity in access to transport services. By fostering inclusivity, we can ensure a future where everyone benefits from a robust transport system.
The transport sector must also adapt to a variety of social, cultural, and economic factors that will shape our landscape. Issues such as climate change, urbanisation, and the growing gig economy demand our immediate attention.
TETA, for example, is dedicated to sponsoring progress that prioritises sustainability and resilience. Our organisation actively supports educational and skills development programmes that promote entrepreneurship, particularly among women and young people.
By equipping underrepresented groups with the skills needed to operate and grow sustainable businesses in the transport sector, we can collectively uplift our economy.
The advent of AI and other digital instruments is reshaping the transport sector at an unprecedented pace. To stay competitive within the global economy, we must integrate these technologies into our operations and educational models.
TETA envisions a future where our institutions leverage AI for logistics optimisation, predictive maintenance, and enhanced customer engagement.
We must prepare our workforce for these changes - ensuring they possess the necessary technical skills and knowledge to thrive in an increasingly automated world.
Transport is crucial in enabling other industries, such as agriculture, to function efficiently. By reinforcing the interdependence of transport and other economic sectors, we can advocate for policies that promote collaborative growth.
In 2025, we will need to fortify our partnerships with various industries and TETA’s to create seamless supply chains that support not only local economies but contribute to national resilience and global competitiveness.
As we project into 2025, the transport education sector will focus on the following key predictions:
• Diverse Skill Development Programmes: We will see an expansion of focused educational initiatives tailored towards technology and entrepreneurship, specifically targeting youth and women.
• Sustainable Practices: The industry will prioritise environmentally sustainable logistics, contributing to a green economy by reducing carbon footprints and promoting eco-friendly solutions.
• Collaborative Ecosystems: Strengthening partnerships with agriculture and other sectors to create holistic and efficient supply chains will be imperative.
• Increased Inclusivity: Educational frameworks will increasingly prioritise equity and access, ensuring diverse groups are empowered to participate in the sector.
As the CEO of TETA, I envision a future where our transport education sector not only meets the demands of an evolving economy but plays a pivotal role in shaping a sustainable, inclusive, and technologically advanced logistic landscape.
By investing in our youth and women, harnessing emerging technologies, and fostering collaboration across industries, we can build a robust foundation for the transport sector and, in turn, the South African economy as a whole.
Let us embark on this journey together, forging a path that respects our past while boldly embracing the future.