Digital Buyer Specialist

Overview of the role:

• Penquin is a result-driven agency that help our clients sell more products to more people more often.
• We are passionate about our industry and our clients, and we are always looking for new opportunities and trends that can add value. The chance to reinvent a brand, the chance to reinvent the digital experience and do things never done before in the digital space are just a few. Creating integrated campaigns and getting them out to the masses. We know we have a great story to tell and are looking for the best, most passionate team of storytellers to tell it.
• At Penquin, we believe remarkable talent, enthusiasm, and creative thinking add up to great work.
• Who are we looking for: An energetic detail-orientated digital buyer to support our head of digital and social media and work on key portfolio of clients within the agency. Build strong relationships across relevant teams and experts within the agency.
• As a digital buyer at Penquin, you will be responsible for planning, executing, and optimising digital media campaigns on behalf of our clients. Your expertise in media buying, data analysis, and digital marketing will be essential in driving results and maximising return on investment (ROI) for our clients' advertising efforts. You will collaborate with various teams, including account managers, creative teams, and data analysts, to develop effective strategies that align with clients' goals and target audiences. The ideal candidate is a data-driven, detail-oriented, and results-focused professional with a passion for staying on top of industry trends and digital advertising platforms

Key responsibilities

Digital media buying strategy:

• Collaborate with account managers and clients to understand campaign objectives, target audience, and budget constraints.
• Conduct thorough market research and competitor analysis to identify opportunities and optimise media buying strategies.
• Develop comprehensive media plans that align with clients' goals and maximise campaign performance.

Digital media campaign execution:

• Implement and execute digital media campaigns across various platforms, such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, programmatic platforms, and other relevant channels.
• Set up and manage ad campaigns, including ad copy creation, targeting parameters, bid management, and budget allocation.
• Continuously monitor campaign performance and optimise based on real-time data insights to achieve KPIs and improve ROI.

Data analysis and reporting:

• Analyse campaign performance data and key metrics regularly to identify trends, areas of improvement, and opportunities for optimisation.
• Provide detailed performance reports to clients and internal teams, highlighting campaign results and actionable recommendation.

Budget management:

• Ensure efficient allocation of clients' budgets to achieve the best possible results and maintain client satisfaction.
• Monitor spending and campaign pacing to stay within budget constraints and adjust as needed.
• Stay up to date with industry trends:
• Stay informed about the latest trends, technologies, and best practices in digital marketing and media buying.
• Suggest innovative approaches and emerging platforms to enhance campaign effectiveness

Requirements:

• Relevant qualification in digital marketing.
• Proven experience, 2-3 years, in digital media buying and ad campaign management, preferably within a marketing agency setting.
• Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
• Strong analytical skills and the ability to interpret data to make informed decisions and optimisations.
• Excellent communication skills, both written and verbal, to effectively interact with clients and internal teams.
• Detail-oriented with the ability to multitask and manage multiple campaigns simultaneously.
• Knowledge of programmatic advertising and audience targeting strategies is a plus.
• Certifications in relevant digital advertising platforms are advantageous

Join our dynamic team and contribute your expertise to deliver exceptional digital advertising solutions for our diverse clientele. As a Digital Buyer, you will play a crucial role in shaping the success of our clients' marketing efforts while advancing your career in the ever-evolving world of digital advertising.

Posted on 06 May 15:00, Closing date 5 Jun