Marketing Manager

Do you thrive in a fast-paced retail environment? Are you passionate about building brands, driving foot traffic, creating memorable campaigns, and building strong relationships with tenants and stakeholders?

We’re looking for a marketing manager to join our team and take the lead on all aspects of marketing at a leading shopping centre in Table View, Cape Town.
Key Responsibilities

Strategic marketing and planning

• Develop, implement and manage the annual marketing strategy
• Drive innovation, value, and alignment with commercial objectives
• Manage and optimise the marketing budget and spend

 Tenant engagement

• Lead tenant communication and monthly merchant meetings
• Coordinate focus groups and category-specific meetings
• Drive retail participation and buy-in for campaigns

 Advertising and promotions

• Brief and manage creative agencies
• Oversee campaigns, events, promotions, and media schedules
• Monitor and approve creative output and advertising assets

 Event and campaign execution

• Conceptualise and deliver high-impact events and activations
• Manage timelines, budgets, suppliers, and retailer involvement

Public relations and media

• Draft and distribute press releases
• Manage media relations and publicity tracking
• Act as the centre’s spokesperson when needed

Reporting and research

• Submit monthly marketing reports and insights
• Monitor centre performance metrics (foot count, spend, engagement)
• Conduct competitor analysis and shopper feedback surveys

Digital marketing and social media

• Oversee website content and monthly updates
• Ensure daily social media content is engaging, relevant, and retail-focused

 Key performance indicators

• Effective execution of marketing strategies & events
• Budget control and reporting accuracy
• Growth in foot traffic, spend per head, and centre visibility
• Stakeholder satisfaction (tenants, owners, consumers)
• Innovation in digital and shopper engagement

Requirements

• Minimum 3–5 years of retail or property marketing experience
• Tertiary qualification in Marketing, Communications or similar
• Strong project management, communication and leadership skills
• Excellent understanding of digital and traditional media
• Able to work flexible hours when events require

Skills required:

• Strategic marketing and campaign planning
• Budget management and reporting
• Retail tenant engagement
• Event and promotion coordination
• Digital marketing and social media
• Strong communication and leadership
• Media and PR relations
• Market research and competitor analysis

What we offer
Dynamic and collaborative work environment
Leadership opportunity with national exposure
Career growth and upskilling support
Be part of a team that values creativity, ownership, and excellence

Ready to Apply?
Send your CV and a short motivational letter to sharne@emergemarketing.co.za with subject line: Marketing Manager – Cape Town Application

Posted on 23 Jun 12:33, Closing date 31 Jul