Senior Copywriter

Clever communication. Tight copy.
You’re an excellent writer who understands how people actually engage online – they’re fast, distracted, and on the move. You don’t just "write copy" – you strategically create punchy hooks, catchy headlines, and high-impact content that stop the scroll and inspire action.

Fast delivery. Performance-led.
This is a hands-on role for a lead copywriter, not a slow-burn PR specialist or general brand strategist. You work at pace, combining tight, emotive copy with a strong understanding of paid media and social media performance. You keep the bigger picture in mind, while staying close to the detail, making sure your team’s daily output is clear, effective, and constantly improving.

Why this role matters
Your work is the bridge between our global conservation impact and the Gen Z, purpose-led audiences who make it a reality. You’ll work across our most influential brands: GVI, Bushwise, World of Difference and GVI Foundation. 

What you'll be doing

• High-volume copywriting (70% of the role): You’ll be one of the primary conceptual copywriters in the team, writing and editing high-impact short-form copy across web, emails, video scripts, paid media (Meta/TikTok/Google), newsletter and social media (and more).
• Paid media creative and social media: Owning the creative performance of our ads and organic social media. You’ll be writing the hooks, directing image and design choices, and analysing creative performance data to react and iterate in real-time.
• Setting high standards: You’ll train and mentor our digital professionals to write tight, emotive, and high-converting copy that ditches the fluff.
• Multi-tasking in the fast lane: Managing multiple "balls in the air" in a high-pressure, agency-style environment. You think fast, write fast, and execute even faster.
• Shaping brand identity: Implementing progressive brand identities that position our brands for massive global growth.
• Ensuring integrity and quality: Owning the editorial and QA processes to ensure SEO optimisation, brand alignment, and ethical integrity across all content.
• Crisis and quick-response comms: Leading the communications approach during sensitive situations with clarity, speed, and brand integrity.
• Team leadership: Manage and inspire a team of content creators and coordinators to excel and grow.

What you bring to the team

• 6+ years of experience as a high-output copywriter with a portfolio showcasing short-form excellence.
• Paid media: Proven experience creating and analysing paid media campaigns – you know why an ad fails and how to fix the creative to make it fly.
• Agency background: You’re likely from a fast-paced agency environment. You’re comfortable with tight deadlines and shifting priorities.
• The "coach" mentality: You can take a junior’s draft and coach them into a master of short-form persuasion.
• Strategic leadership: 2+ years in a lead or strategic role where you’ve managed brand direction alongside your writing.
• Highly organised: You thrive at working in a structured system in complex environments.

Bonus if you also have:

• First-hand experience with Gen Z brands in the UK and US markets.
• A background in conservation, travel, volunteering, or the gap-year sector.

What's in it for you

• A monthly salary of R50 000 – R60 000 (DOE)
• Generous leave policy to keep you refreshed and inspired.
• Global growth: Opportunities to scale your career within a worldwide organisation.
• Authentic culture: A flexible, collaborative environment that values your unique voice.
• Direct impact: Regular connection with senior leadership and a seat at the table for brand evolution.
• Holistic support: Access to in-house wellbeing support because your mental health matters.

Working at Second Nature
Second Nature is the home of impact-driven brands like GVI, Bushwise, World of Difference, and the GVI Foundation. We believe careers should be driven by curiosity, courage, and impact - not just job titles. We are dedicated to making a positive impact on our planet and its people, and you will join a community that values passion, authenticity, and innovation.

Alongside meaningful work, you’ll be supported by colleagues who are experts in their fields - whether you’re collaborating with the CEO, contributing to critical business decisions, or helping drive social and environmental impact around the world.

To see what it's really like to work for us: 
→ Watch Here
→ Read Here
→ Meet the Team

Our hiring process

1. Interview with people team
2. Practical skills assessment
3. Interview with your future manager
4. Final interview with senior leadership
5. Background checks

Your next step
Please send us your CV and a short cover letter sharing why this role is the right fit for you.

Kindly note: We genuinely appreciate every application we receive. If you haven’t heard from us within 3–4 weeks, it likely means we’ve moved forward with other candidates this time. That said, we’d love for you to stay connected and consider applying again in the future!

Posted on 08 May 19:52, Closing date 7 Jul