Marketing Analyst

Job description

Marketing Analyst

About RSPCA Insurance

In Australia, the RSPCA needs no introduction. It is the country's most trusted and recognised name in animal welfare. As an independent, community-based charity operating in every state and territory, the RSPCA runs animal rehoming shelters, investigates cruelty complaints, advocates for animal welfare legislation, and educates the public on responsible pet ownership.

RSPCA Insurance is the newest expression of that mission — a purpose-built pet insurance brand designed by the people who know animals best. Every policy sold contributes directly to animal welfare initiatives across Australia. It's not just insurance — it's protection with purpose.

About the role

Are you passionate about data, analytics, and turning complex marketing performance insights into clear, actionable recommendations? As our Marketing Analyst, you'll be the backbone of marketing measurement and insight generation for one of Australia's most loved and trusted brands. You'll take ownership of our analytics infrastructure, tracking, and integrated reporting across our digital ecosystem — helping us optimise, measure, and elevate our performance across channels, and ensuring every rand of media investment is working as hard as possible for the RSPCA Insurance mission.

This role is ideal for someone who loves structure, detail, problem-solving, and helping a marketing team make better, faster, data-driven decisions.

Key responsibilities


Marketing analytics and measurement

• Own and optimise tagging and digital measurement across GA4, GTM, and UTM frameworks.

• Maintain the marketing measurement framework and GA4 tagging dictionary.

• Define and validate all campaign tracking requirements with the Digital Marketing Specialist.

• Build and maintain GA4 dashboards and custom reporting views.

• Develop detailed marketing performance dashboards in Power BI, integrating campaign, lead, conversion, and spend data.

 Marketing reporting and performance monitoring

• Deliver daily, weekly, and monthly marketing performance dashboards and reports.

• Track results against KPIs, identify trends and variances, and highlight efficiency improvement opportunities.

• Build integrated marketing performance reports across channels and platforms.

• Collaborate with the Business Intelligence team to enhance Qlik Sense dashboards.

• Partner with the call centre team to understand lead quality and feed operational insights into marketing performance analysis.

 Campaign performance analysis

• Analyse cross-channel campaign performance and diagnose what’s driving results.

• Evaluate CPL, CPS, conversion rates, cancellation rates, and ROI.

• Present clear, actionable insights and recommendations to guide media investment and channel strategy.

 Competitor and market insights

• Monitor competitor digital activity and indicative media spend.

• Prepare quarterly competitor and market performance reviews to support planning and channel optimisation.

 Customer experience and brand tracking

• Analyse NPS, customer feedback, brand tracking studies, and complaint data.

• Identify trends and insights to support improvements in messaging, brand positioning, and customer experience.

 Industry knowledge and continuous improvement

• Stay up to date with advancements in analytics, attribution modelling, and measurement tools.

• Identify opportunities to improve forecasting, measurement accuracy, or analytical methodologies.

Where you’ll work

• Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa’s stunning Garden Route.

• Working hours will be semi-aligned to the Australian time zone: 06:00 to15:00 SA time giving you more free time later in your day!

Why Join Us?

This is a rare opportunity to be part of something that is both analytically challenging and genuinely meaningful. You'll work on a brand that Australians know and love, helping to ensure every marketing decision is informed by clean data and sharp insight — and that every campaign ultimately contributes to the welfare of animals across Australia. You'll collaborate with a skilled, cross-functional team in a fast-paced, purpose-driven environment where integrity, transparency, and continuous improvement are core to how we work.

Essential Skills and experience

• Bachelor’s degree in Marketing, Business, Data Analytics or similar.

• 3+ years’ experience in marketing analytics or performance reporting.

• Hands-on experience with GA4, GTM, and UTM frameworks.

• Strong experience building detailed dashboards in GA4 and Power BI.

• Advantageous: experience enhancing Qlik Sense dashboards with BI teams.

• Strong data interpretation, problem-solving, and analytical capability.

• Advanced Excel skills.

• Good understanding of digital marketing channels and tracking structures.

• Excellent communication and stakeholder engagement skills.

 Bonus Points For

• Experience in insurance, financial services, or regulated industries.

• Experience working with Australian companies or markets.

• A passion for pets or the pet care industry.

• Strong organisation and project management skills.

Posted on 28 Apr 15:21, Closing date 27 May