Copy Writer

Job description

The Copywriter will develop and execute emotive and impactful content strategies that align with the Children’s Hospital Trust's vision, mission and values. As a copywriter, you will be working alongside the donor relations team. This role will be critical in the strategic effectiveness and quality of targeted content shared with various donor segments on all media platforms. Craft content that aims to retain existing donors and educate, inspire, and acquire new donors. Research, plan, create, curate, and execute to expand and elevate the CHT brand.

• Content strategy: Develop a content strategy that support the organisation’s objectives and resonates with target audiences, with an in-depth understanding of the organisational strategy and donor segments.
• Brand voice: Maintain the brand’s voice, ensuring professionalism and consistency across all written content.
• Fundraising and marketing support: Contribute to development of fundraising ideas, marketing concepts, and refinement of messaging identifying opportunities and solving problems.
• Storytelling and engagement: Regularly visit the hospital to engage with staff, patients, and parents, collecting stories and content that reflect the impact of the hospital's work.
• Copy development: Develop creative, persuasive and engaging copy for all fundraising and marketing purposes- including proposals, reports, letters, website content, social media posts, email campaigns, print materials, and advertisements. Also transform one content piece into a variety of formats.
• Editing and proof reading: Must ensure accuracy, consistency, and adherence to organisational standards and guidelines
• Collaboration: Brief and assist external designer, marketing and digital agencies with content.
• Market and trend analysis: Stay up to date with industry trends, best practices, and emerging technologies in copywriting and content marketing.
• Performance monitoring: Monitor the performance of content and adjust strategies based on data insights
• Project manage: Manage multiple projects simultaneously and prioritize tasks to meet deadlines and deliver high-quality work.

Requirements

Experience and skills needed

• A degree in English, communications, marketing, or a related field.
• Proven experience as a copywriter, preferably in a fundraising or healthcare environment.
• Experience developing content strategies and writing for various platforms (digital and print).
• Must be highly skilled in MS Office until advanced (Word, Excel, PowerPoint.
• WordPress knowledge and experience
• Minimum of 3 – 5 years of professional experience with a proven track record of producing writing that achieves successful outcomes aligned with its purpose
• Excellent writing, editing, and proofreading skills.
• Ability to write clear, concise, and compelling copy that drives engagement and donations.
• Ability to manage multiple projects and deadlines effectively.
• Strong understanding of content marketing principles and best practices
• Strong ability in conceptual and visual thinking.
• Creative out-of-the-box thinking – displaying innovative ways of working.
• Excellent communication and collaboration skills, with the ability to work well in a team environment.
• Able to work both independently and collaboratively.
• Ability to create concise briefs for agencies and designers.
• Passionate about the cause and able to work with sensitive content
• Displaying of personal values that are aligned with the values of the trust (dynamism, kindness, accountability and collaboration)
• High level communications and people skills: able to work with people from different environments
• Ability to adjust to any kind of [situation] and to display emotional resilience in stressful situations
• Has a clear vision and desire for personal and professional growth
• Self-motivated to be in this role, constantly researching and developing new ideas and keeping up with technology
• Flexibility, adaptability and willingness to take on a wide range of tasks
• Enjoy networking and building relationships
• Enjoy working across various multi-disciplinary teams
• Deadline-driven and remaining calm while working under pressure
• Enjoy working without supervision and still meet objectives
• Displaying of personal values that is aligned with values of the trust (being dynamic, kindness, collaboration, accountability & integrity)

Posted on 24 Apr 18:20, Closing date 23 Jun