South African one of the PRCA's new Fellows

The Public Relations and Communications Association (PRCA) announced the induction of 11 new Fellows, including South African Dustin Chick, partner & chief executive: Razor Public Relations (The Up&Up Group).

Selected for their exceptional contributions to the global public relations industry, these individuals have been honoured for their outstanding achievements and dedication to advancing the field of public relations worldwide.

They will join a distinguished group of other recognised professionals within the PRCA's Fellowship.

“It’s an honour and a professional pleasure to welcome our newest cohort of PRCA Fellows. All the individuals selected have made exceptional contributions to our profession and uphold the highest standards of practice. I look forward to working with them,” says chair of Fellows, Alison Clarke.

Source: © 123rf Dustin Chick, chief executive at Razor Public Relations South Africa says clickbait should be keeping those of us responsible for managing organisational reputation wide awake at night. More importantly, we should be doing something about it – now

EXCLUSIVE | Razor's Dustin Chick: When headlines lie, trust dies. Why clickbait is PR’s next big battleground

Dustin Chick 12 Sep 2025

Broader Africa PR community

Chick says he is incredibly honoured and grateful to be welcomed as a PRCA Fellow.

“This recognition reflects the strength and talent of the broader African PR community, which continues to rise and stand tall among global peers.

“The role of our profession has never been more important, and this honour also acknowledges the leadership across our industry as we collectively drive ethics, standards and good communication.”