SA PR agencies show world-class excellence at global awards

South African public relations agencies showed their world-class excellence at the PRCA Platinum Awards 2025 winners that were announced on Thursday, 2 October at Barbican Conservator, in London, England.

6 Oct 2025

Razor PR, Tribeca and Dialogue were all awarded at the recent PCRA Platinum Awards

Razor PR won two awards and Tribeca one. Tribeca and Dialogue also received a highly commended.

Raxor PR's Basetsana Baholo was also the runner up Global Rising Star of the Year.

Commenting on Razor's success, Razor CEO, Dustin Chick says, “Integrated world-class creativity is what will set the future of effective public relations programmes apart, especially as we seek to drive distinction and cut through in an ever-demanding news cycle.

"Success is no longer about generating ‘just’ awareness, it’s about sparking powerful conversations that elevate and build trust, and inspire positive behaviour change"

Razor PR executive creative director, Chris Lazley, adds to this, “Creativity has become business critical in modern PR. What’s important is that it’s not just ideas for the sake of ideas, but more a focus on using well-considered strategic insights to trigger bold thinking that cuts through the noise, establishes a new debate and elevates thought leadership."

Lazley also explains the Bullet Proof Park campaign, which won both awards for the agency.

"By working with our colleagues at M+C Saatchi Abel, we were able to build a truly compelling earned first creative platform that moved the needle on one of society’s most urgent social needs, especially in the Western Cape.

"Being earned first requires ideas that cross the divide between interesting and compelling, that go from memorable to behaviour change.

"Bullet Proof Park is just such a campaign, and it’s this approach that resulted in its win at the Platinum Awards and its shortlisting at Cannes."