Scopen | Bizcommunity

Scopen | Bizcommunity

News

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

Marketing & Media

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

3 hours

Your campaign was dead before it launched

Marketing

Your campaign was dead before it launched

Mathabatha Sexwale, Issued by Brave Group 12 Mar 2026

A roundtable of agency leaders and marketers discussed the evolution of the global agency model at the recent Scopen Africa Decade Awards (Image supplied)

Marketing & Media

The evolution of agencies from FTE* to...

11 Mar 2026

Death of the ‘open brief’ and the generative AI fix

Marketing

Death of the ‘open brief’ and the generative AI fix

Mathabatha Sexwale, Issued by Brave Group 3 Mar 2026

Joe Public voted Most Balanced Creative Agency of the Decade

Marketing

Joe Public voted Most Balanced Creative Agency of the Decade

Issued by Joe Public 26 Feb 2026

Carat South Africa named Media Agency of the Decade by Scopen

Advertising

Carat South Africa named Media Agency of the Decade by Scopen

Issued by Dentsu 25 Feb 2026

The inaugural Scopen Africa Decade Awards were announced at a special event held in Johannesburg on Tuesday, 24 February. Pictured: All the winners (image supplied)

Marketing & Media

A decade of consistency: Scopen Africa Decade Award recognise top leaders and agencies

Danette Breitenbach 25 Feb 2026

Juno tops 'client satisfaction' in Agency Scope

Media

Juno tops 'client satisfaction' in Agency Scope

Issued by Juno Media 13 Feb 2026

Agency Scope 2025 shows that reputation is now shaped as much by delivery and peer credibility as by visibility (Image source: © 123rf )

Marketing & Media

Agency Scope 2025 reveals top creative and media agencies

11 Feb 2026

Scopen is celebrating a decade in South Africa with an invitation-only anniversary event in Johannesburg on 24 February 2026 (Image source: © 123rf )

Marketing & Media

A decade of Insight: Scopen marks 10 years in SA

28 Jan 2026

PR Powerhouse’s Lebo Madiba says the start of 2026 has brought an unexpectedly loud soundtrack of the year 2016. What makes it interesting is what it reveals about the present (Image supplied)

PR & Communications

#BizTrends2026 | PR Powerhouse’s Lebo Madiba: Leading into nostalgia, a communication signal

Lebo Madiba 21 Jan 2026

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Marketing

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Tom Kaneshige 22 Jan 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Marketing

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

The Agency Scope 2025 Survey shows an industry racing into AI while dreading the fallout (Image source: © 123rf )

Marketing & Media

EXCLUSIVE Agency Scope 2025 | What keeps marketers and agencies awake at night

21 Jan 2026

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Marketing

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Johanna McDowell 19 Jan 2026

Wan-Ifra and FIPP merge to tackle media challenges

Media

Wan-Ifra and FIPP merge to tackle media challenges

9 Dec 2025

(Image supplied)

Marketing & Media

Scopen SA’s most admired creative and media agency professionals for 2025

9 Dec 2025

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Digital

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Issued by Brave Group 5 Dec 2025

Scopen reveals South Africa's top campaigns and companies for 2025 (Image supplied)

Marketing

Scopen’s SA's top campaigns and companies 2025: Checkers dominates

4 Dec 2025

Scopen's South Africa’s Top 10 Most Admired Marketing Professionals for 2025 has been released (Image supplied)

Marketing

Scopen’s South Africa’s Top 10 Most Admired Marketing Professionals for 2025

2 Dec 2025

Ogilvy and SAB Carling Black Label 2023 winners of the IAS-sponsored FM AdFocus Partnership Award (Image: Source © AdFocus Awards )

Advertising

FM AdFocus Awards 2025: The power of partnership in a changing industry

21 Nov 2025

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Direct Marketing

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Issued by DMASA 18 Nov 2025

Scopen’s eighth edition of its PR Scope study in Spain has found that Artificial Intelligence (AI) is now firmly on the sector’s agenda (Image source: © 123rf

PR & Communications

Part 2: Scopen Spain PR Scope - AI as a transformative force

31 Oct 2025

The eighth edition of Scopen’s Public Relations (PR) R Scope study in Spain has found that the average PR budget has increased (Image source: © 123rf Pictured: People in Barcelona)

PR & Communications

Part 1: Scopen Spain PR Scope - Budgets have increased

29 Oct 2025

Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, reports back from the AdForum Worldwide Summit. Social, she says, is rising in importance

Advertising

EXCLUSIVE: Wrap up of AdForum Worldwide Summit from Johanna McDowell

28 Oct 2025

Source: © Coolr Coolr, a social agency, is one of the agencies visited by the AdForum Worldwide Summit taking place in London

Advertising

EXCLUSIVE: AdForum Worldwide Summit Day 3 from Johanna McDowell

24 Oct 2025

Source: © WPP Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, reports back on day 2 of the AdForum Worldwide Summit which included a visit to WPP.

Advertising

EXCLUSIVE: AdForum Worldwide Summit Day 2 from Johanna McDowell

23 Oct 2025

Source: © Which School Adviso Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, reports back from the AdForum Worldwide Summit

Advertising

EXCLUSIVE: AdForum Worldwide Summit Day 1 from Johanna McDowell

22 Oct 2025

Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, will be at the AdForum Worldwide Summit, which takes place next week in London.

Marketing & Media

IAS represents SA on global ad forum

15 Oct 2025

Source: © 123rf Forward-thinking CMOs are reshaping the way creative and media intersect as integrated briefs become standard practice

Marketing & Media

Building responsive systems: Integrating creative and media

14 Oct 2025

Source: © 123rf One of three of Agency Scope's preliminary findings is AI. "Right now, AI feels like electricity in 1890. We know it will power everything, but most of us are still figuring out where to plug it in" - FMCG marketer

Marketing & Media

Agency Scope 2025's 3 preliminary findings: A glimpse into marketers’ changing expectations

15 Sep 2025

Source: © 123rf Scopen’s eighth edition of its Agency Scope study in Mexico has found that brands in Mexico are betting on creativity more than ever to stand out and agencies increase their creative recognition

Marketing & Media

Part 2: Agency Scope Mexico – Brands bet on creativity more than ever to stand out

8 Sep 2025

Source: © 123rf 76% of advertisers in Mexico work with specialised agencies and still wish to continue working with them in the future, with one agency as the lead agency

Marketing & Media

Part 1: Agency Scope Mexico - Specialised agencies still preferred over integration

2 Sep 2025

Juno ranked no. 1 attractive media agency according to SCOPEN

Media

Juno ranked no. 1 attractive media agency according to SCOPEN

Issued by Juno Media 10 Apr 2024

Meet the judges of the IAS Agency Credentials Award

Direct Marketing

Meet the judges of the IAS Agency Credentials Award

Issued by DMASA 1 Aug 2025

Source: © 123rf For the first time in the decade-long history of Agency Scope in South Africa, participation is on track to surge to a record 710 interviews

Marketing

Marketers make their voices heard, as Agency Scope participation almost quadruples

8 Jul 2025

Part 2: Scopen - More long-term relationships between advertisers and creative agencies

Marketing & Media

Part 2: Scopen - More long-term relationships between advertisers and creative agencies

13 Jun 2025

Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

Source: © 123rf The most recent IAS Media Auditing Masterclass explored the often-overlooked parts of agency spend where bloated Scope of Work (SOW) estimates and unchecked costs run rife

Media

IAS Media Auditing Masterclass: If you’re not auditing, you’re bleeding

10 Jun 2025

Why business development is every agency’s secret weapon

Advertising

Why business development is every agency’s secret weapon

Issued by Penquin 8 May 2025

Your credentials are your greatest pitch – IAS backs first 10 agency submissions for 2025

Direct Marketing

Your credentials are your greatest pitch – IAS backs first 10 agency submissions for 2025

Issued by DMASA 8 May 2025

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

Marketing & Media

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

Source: © 123rf Eve Pennington says this should be the golden age of marketing, but agency models haven’t kept pace

Marketing & Media

EXCLUSIVE: Eve Pennington - Has our industry lost its way? A view 25 years in

Eve Pennington 5 May 2025

Promise wins Old Mutual

Advertising

Promise wins Old Mutual

Issued by Promise 7 Apr 2025

Source: © 123rf Agency Scope South Africa 2025/26 is set to launch in May 2025, and has been expanded to include AI, influencer marketing and retail media as well as a wider industry scope

Marketing & Media

Agency Scope South Africa 2025/26 to launch in May, with expanded categories and reach

4 Apr 2025

Marketing & Media

10 Tips for building a strong partnership with your agency

Johanna McDowell 27 Mar 2025

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

Scopen has unveiled key trends from its first media agencies’ New Business Report in South Africa, which shows that South African media agencies participated in an average of 45 pitches last year (Image supplied)

Media

South African media agencies compete for new business in 45 pitches annually

14 Mar 2025

Promise’s 2024: A year of growth and consolidation in equal measure

Advertising

Promise’s 2024: A year of growth and consolidation in equal measure

Issued by Promise 12 Mar 2025