Latest newsThe Direct Marketing Association of South Africa (DMASA) proudly unveils the brand-new Assegai Awards Membership Programme, an exciting initiative designed to transform how agencies engage with South Africa’s most prestigious marketing accolades. 9 Mar 2026 Read more South Africa’s marketing excellence has once again been recognised on the global stage, with local agencies earning top honours at the prestigious International Echo Awards 2025 confirming the country’s continued strength in data-driven, results-focused marketing. 16 Jan 2026 Read more The Fairway Hotel & Spa proudly hosted the International ECHO® Awards Round 2 Judging Session on 1 December 2025, marking yet another milestone in celebrating global excellence in data-driven marketing. The session unfolded with dynamic debate, expert evaluation, and a shared dedication to upholding the standards of this prestigious international awards programme. 2 Dec 2025 Read more The Direct Marketing Association of South Africa (DMASA) and the Assegai Awards are proud to announce that we were honoured as key stakeholders at the University of Johannesburg’s Strategic Communications Alumni Event, held on Thursday, 20 November 2025. 27 Nov 2025 Read more Ogilvy takes top honours at 2025 IAS Agency Credentials Award, Offlimit Communication claims runner-up, with Roger Wilco following as a close third. 18 Nov 2025 Read more The Assegai Awards 2025 delivered a spectacular night of recognition, creativity, and celebration as the industry gathered at the NH Hotel in Sandton for a completely sold-out event. With the venue filled to capacity, the atmosphere was electric as South Africa’s leading marketers, agencies, and innovators came together to honour the finest work in direct marketing. 14 Nov 2025 Read more Excitement is in the air as the prestigious International Echo Awards trophy has officially arrived in South Africa, ahead of Round 2 judging, which takes place on 1 December 2025 at The Fairway Hotel & Spa in Randpark, Randburg. 31 Oct 2025 Read more The Direct Marketing Association of Southern Africa (DMASA) proudly announces the finalists for the highly anticipated 2025 Assegai Awards, celebrating excellence, innovation, and effectiveness in the field of integrated and direct marketing. 9 Oct 2025 Read more The Assegai Awards have always stood as the benchmark of excellence in data-driven marketing, and the 2025 season is proving to be our most remarkable year yet. 16 Sep 2025 Read more The wait is over, and the moment has arrived – today, 12 September 2025, marks the final deadline to submit your entries for the prestigious Assegai Awards. With entries officially closing at midnight tonight, this is the very last opportunity to put your groundbreaking campaigns forward for industry recognition. 12 Sep 2025 Read more In a rapidly evolving marketing landscape where strategy, innovation, and creativity must align seamlessly, excellence is no longer about simply showing up; it’s about standing out. And standing out means hitting the mark. 6 Aug 2025 Read more Expert judging panel will decide which agencies truly know how to tell their story. 1 Aug 2025 Read more Let’s stop calling them “credentials.” That word suggests admin. A formality. Something you knock together after the work is done. 15 Jul 2025 Read more The International Echo Awards proudly introduces its 2025 board of governors – a globally diverse group of marketing leaders committed to advancing excellence in data-inspired creativity and measurable results. 11 Jul 2025 Read more Before the handshake or pitch theatre, there’s the credentials presentation landing quietly in an inbox full of others. This is your opening move. If it doesn’t hook attention or build belief, you’re out before the game begins. Fluff won’t cut it. Marketers want clarity, substance and a reason to keep reading. If your credentials can’t deliver, don’t expect an invite. 24 Jun 2025 Read more Celebrating industry excellence with a powerhouse panel of experts. 19 Jun 2025 Read more The Direct Marketing Association of South Africa (DMASA) proudly announces the appointment of Ethan September, head of the Assegai Awards, to the prestigious board of governors of the ANA International Echo Awards, effective 8 May 2025. 9 May 2025 Read more The Independent Agency Search & Selection Company (IAS) and the Direct Marketing Association of South Africa (DMASA) are thrilled to announce that entries for the Assegai IAS Agency Credentials Award 2025 are now open. 8 May 2025 Read more Celebrating excellence in integrated marketing 8 Apr 2025 Read more Mark your calendars for an afternoon of inspiration, networking, and celebration as the Assegai Awards Winners Circle 2025 brings together the brightest minds in marketing and advertising. 28 Mar 2025 Read more
More news...Contact DMASATel: 0861 362 362 / 011 929 3144
Email: gro.asamd@ofni Physical Address
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Ferndale, Randburg. www.dmasa.org |
