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EXCLUSIVE: AdForum Worldwide Summit Day 2 from Johanna McDowell

Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, reports back on day 2 of the AdForum Worldwide Summit.

23 Oct 2025

Source: © WPP WPP Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, reports back on day 2 of the AdForum Worldwide Summit which included a visit to WPP.

On Tuesday, the delegates visited several agencies, including Gut agency which started in Miami a few years ago as well as Ace of Hearts, which only opened its doors six weeks ago and will be an agency to watch.

A visit to IPG Media brands was the opportunity to talk about what is happening in media at the moment.

This was followed by a visit to WPP and a discussion with Cindy Rose.

The day concluded with dinner with the global Ogilvy team.