CRM / Direct Marketing Specialist

Job description

We’re Hiring: CRM / Direct Marketing Specialist
Help launch an exciting new Australian pet insurance brand!
 
Are you a data-driven marketer with a passion for customer journeys and digital engagement? We’re looking for a CRM / Direct Marketing Specialist to join our growing team as we launch an exciting new pet insurance brand in the Australian market.

 
In this role, you’ll design and execute multi-channel customer lifecycle campaigns that support acquisition, onboarding, engagement, and retention. You’ll work at the heart of a compliance-conscious, customer-focused marketing team helping us shape meaningful, personalised experiences that pet parents can trust.

 
What you’ll be doing

CRM and Campaign Management

• Build and optimise lifecycle journeys (acquisition, onboarding, retention, re-engagement).

• Deploy BTL campaigns including EDM and SMS to leads and customers.

• Schedule and manage automated workflows via HubSpot.

• Ensure compliance with Australian privacy and financial regulations.

 
Segmentation and Personalisation

• Analyse customer data to identify trends and targeting opportunities.

• Develop segmented, personalised messaging to support campaign goals.

• Use behavioural insights to drive upsell and engagement strategies.

Education and Engagement

• Create campaign content that informs and empowers customers.

• Tailor messaging by lifecycle stage, ensuring tone and clarity.

• Collaborate with content teams to maintain accuracy and compliance.

 
Performance and Optimisation

• Monitor KPIs and campaign performance.

• Run A/B tests to improve engagement and outcomes.

• Maintain clean, accurate CRM data for effective targeting.

 

Collaboration and Compliance

• Partner with marketing, product, and compliance teams on campaign delivery.

• Contribute to loyalty and referral initiatives.

• Document workflows and ensure best-practice CRM usage.

 

Where you’ll work

• Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa’s stunning Garden Route.

• Working hours will be semi-aligned to the Australian time zone: 06:00 to 15:00 SA time giving you more free time later in your day!

 
Why work with us?

At Pacific International Insurance, we're not just about policies, we're about pets. Join a team that values innovation, purpose, and creating Soft Landings. You'll be helping pet owners across Australia make informed, stress-free decisions about their pets’ health and wellbeing.


Ready to shape the future of pet insurance with smart, customer-first campaigns?

Join us in building a trusted voice for a brand that cares about pets and the people who love them!

The essentials that you’ll need

• Minimum 3–5 years’ experience in CRM, direct marketing, or lifecycle marketing roles.

• Hands-on experience with CRM and automation platforms (e.g., HubSpot).

• Strong understanding of email/SMS marketing, segmentation, and campaign optimisation.

• Familiarity with compliance in a regulated industry, especially financial services or insurance.

• Experience working with customer data to drive marketing outcomes and improve retention.

• Exceptional attention to detail and ability to manage multiple timelines.

• Discipline and tenacity – comfortable in working across time zones and in a fully remote setting.

 
Bonus points for

• Diploma in Marketing, Business, Communications, Digital Media, CRM, or a related field.

• Insurance, financial services, or similar industry background.

• Familiarity with Australian regulatory environment.

• Background or passion for pets or animal welfare.

• Highly organised, with strong project management skills.

• Values-driven with a strong understanding of compliance and data ethics.

Posted on 26 Sep 09:30, Closing date 25 Oct