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      Distribution Partner Manager - Non-Liquor

      Location:East London
      Reference:#PTA000061/Candi
      Company:Finding Personnel

      The Distribution Partner Manager is responsible for building and executing growth strategy across Independent Rural and Urban Trade channels in the non-liquor space. This role focuses on managing third-party distribution partners (DPs), optimising sales performance, executing Perfect Store standards, conducting trade analysis, and leading the successful rollout of strategic initiatives in underserved market areas.

      Key responsibilities:
      1. Data analysis and opportunity mapping:
      • Conduct trade visits and analyse geographic areas to assess outlet density and sales potential.
      • Determine minimum service requirements by DP based on regional opportunities.
      • Use data-driven insights to identify and prioritise sales initiatives.
      1. Strategic business planning:
      • Develop annual business plans for all DPs in the region, aligned with overall strategic goals.
      • Collaborate with DPs to co-develop tactical plans covering volume targets, distribution growth, execution, and depletion data.
      • Monitor ROI on all sales and marketing initiatives.
      1. Distribution and sales management:
      • Set clear targets for DPs and ensure structured routines, call cycles, and operational efficiency.
      • Lead monthly business reviews and performance assessments with DPs.
      • Support DPs in hitting volume, distribution, pricing, and promotional targets through field coaching and training.
      • Inspire and reward DP sales teams to create passion for the brand.
      1. Forecasting and order planning:
      • Prepare accurate sales forecasts and manage DP ordering in alignment with stock on hand and trade performance.
      • Use build/draw calculation tools to balance financial and market-based sales activities.
      1. Trade execution and partner engagement:
      • Conduct regular trade visits to validate market performance and Perfect Store implementation.
      • Use data insights to present actionable opportunities to DPs.
      • Monitor field force execution and support conceptual selling of new initiatives.
      1. Budget and resource management:
      • Oversee budgets for commercial, sales force, and BTL marketing initiatives.
      • Ensure all spend is aligned with SAB and partnership priorities and ROI expectations.
      Qualifications and Skills:
      Qualifications:
      • Matric and a Bachelor’s Degree (preferred, but optional)
      • Valid driver’s license
      • Fluent in English (Afrikaans/Xhosa an advantage)
      Skills:
      • Strong leadership and interpersonal skills
      • Excellent negotiation and stakeholder management abilities
      • Strong financial acumen with the ability to analyse data and P&L
      • Strategic thinker with operational execution capabilities
      • Advanced MS Excel, PowerPoint, and field sales reporting tools
      • Independent, proactive, and solution-oriented
      • Ability to travel 80–90% of the time
      Experience:
      • Minimum 5 years’ experience in FMCG sales (Off Trade/Independent/Rural and Urban sectors)
      • Proven success in third-party/distribution partner management
      • Regional account or key account management experience highly beneficial
      • Experience in leading and training external sales teams
      Key Competencies:
      • Strategic Planning
      • Trade Marketing Execution
      • Channel Management (Rural, Urban, Independent)
      • Budget & Sales Forecasting
      • Third-Party Sales Leadership
      • Analytical Reporting
      • Field Coaching and Sales Development
      • Communication & Influence


      Posted on 08 May 12:57, Closing date 7 Jun

      Finding Personnel
      Finding Personnel is a dynamic hands-on recruitment company. We offer a holistic and professional recruitment service to our valued Clients and Candidates.
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