Social Media Manager

Job description

We’re looking for a whip-smart Social Media Manager who can stun our clients and teams with leadership, creativity, vision, and eloquence. The Social Media Manager is responsible for managing, executing, and optimising social media strategies and content across platforms to drive engagement, build brand communities, and support integrated marketing campaigns.

This role works closely with the ECD and Strategy Lead, creative teams, media, and client service to bring social strategies to life through best-in-class content, community management, and performance-led optimisation. Sounds like you? Read on.

Responsibilities:

Day to day, your role will include:
You’ll spearhead social for integrated projects and ensure ever-improving service across multiple clients.
Strategy & Planning

• Support the development and execution of social media strategies aligned to client objectives and target audiences
• Translate high-level social strategy into clear content plans, channel tactics, and always-on execution
• Stay up to date with platform updates, trends, and emerging social formats to inform content and recommendations

Content and Campaign Management

• Manage and maintain content calendars across multiple social platforms
• Collaborate with creative teams to deliver engaging, platform-appropriate content (static, video, stories, short-form, etc.)
• Ensure consistent brand voice, tone, and visual identity across all social outputs
• Support paid social execution in collaboration with media teams, ensuring content is optimised for performance 

Community Management

• Own day-to-day community management across brand social channels
• Monitor, moderate, and respond to comments, messages, and mentions in a timely and brand-appropriate manner
• Escalate community issues, queries, or crises in line with agreed protocols
• Turn audience feedback and social listening into actionable insights 

Analytics and Reporting

• Track and monitor performance across platforms (engagement, reach, growth, conversions)
• Compile regular reports with clear insights and recommendations
• Use performance data to optimise content, posting strategies, and engagement approaches 

Collaboration and Ways of Working

• Work closely with the Social Lead and wider team to deliver integrated campaigns
• Participate in client meetings where required, contributing social insights and executional expertise
• Manage multiple brands and priorities while maintaining high standards of quality and accuracy

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience) 
• 3–5 years’ experience in social media management, preferably within an agency or fast-paced environment
• Proven experience managing social platforms and content for brands
• Hands-on experience with community management and social publishing

We’re looking for a talented Social Media Manager with impressive work experience, which typically includes:

• Strong understanding of major social platforms (Meta, X, LinkedIn, TikTok, YouTube, etc.)
• Excellent written communication and storytelling skills
• Proficiency in social media management and analytics tools (e.g., Sprout, Hootsuite, Meta Business Suite, Google Analytics)
• Strong organisational and time management skills
• Creative eye with an understanding of visual storytelling and platform best practice 
• Experience with influencer content, UGC, or creator collaborations
• Exposure to paid social and performance-driven content
• Familiarity with broader digital marketing principles and integrated campaigns 
• Social platform expertise
• Content planning and execution
• Community and crisis management
• Analytical and data-informed decision making
• Strong communication and collaboration
• Innovation and trend awareness
• Project and time management

Got the sparkle? Apply if you believe your unique skills are a fit.

 
Additional Information

Digitas is an equal opportunity employer.

Culture commitment:

• We are approachable & globally supportive.
• We are in this together and solution orientated.
• We always do the right thing.
• We are never afraid.

Miscellaneous:

• This role with oversee two sites, one in Cape Town and one in Johannesburg, so travel will be required from time to time.

 

About Digitas South Africa

Digitas South Africa has Head Offices in JHB and CT with over 80 Unicorns delivering connected end-to-end solutions for our clients across SSA. Visit https://www.digitas.com/en-za/ for more about us and what we do. We are also connected to 5 500 Digitas Unicorns across over 43 countries and 65 offices around the world, (110 000 Publicis colleagues too). For more about Publicis Commerce please visit: https://www.publiciscommerce.com/

Digitas is an equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan. All appointments will be based on qualifications, experience and best fit but preference will be given to candidates from designated groups.

Interested candidates must please submit a concise CV including a link to your portfolio. 

Only shortlisted candidates will be contacted. Should you not hear from us within 2 weeks after submitting your application, please consider your application as unsuccessful.

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media, and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing, and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year, and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries, including South Africa.
The Digitas culture is made up of fearless, inventive, and generous Unicorns of all kinds.

Posted on 18 Feb 10:40, Closing date 19 Apr