Social Media Manager

Job description

Established in 2007, Committed To Good (CTG) now operates in 25 fragile and conflict-affected countries around the world delivering humanitarian and development projects through the provision of recruitment, human resources and project management services. CTG provides services to humanitarian organisations, government, non-governmental organisations and corporates enabling public and private sectors to achieve their objectives in conflict-affected regions.

CTG Creative is CTG’s Communications and Marketing Team that supports CTG and several of the Chelsea Group companies — a diverse portfolio spanning humanitarian staffing, security, leadership development, clean water innovation, and more. We manage the online presence, brand storytelling, and communications and campaigns for multiple brands, developing strategies and content that reach B2B audiences across the world.

The CTG’s Communications team manages the digital presence of multiple Chelsea Group companies. Over the past year, significant momentum has been built across social media platforms, driving brand visibility, engagement, and lead generation. The social media manager role is business-critical for sustaining the volume and quality of social media content that directly supports brand visibility, client engagement, and business development. High-priority brands of Chelsea Group have seen engagement multiply tenfold under the current social media strategy. Ensuring continuity and creative excellence in this role is essential for maintaining this momentum and supporting the group’s broader strategic objectives.

The Social Media Manager will combine creative content production, analytics, and stakeholder engagement while ensuring consistency and impact across brands.

1. Strategy and planning

• Develop and lead organic social media strategies for multiple Chelsea Group brands.
• Shape paid media strategies in collaboration with freelancers, defining objectives, audience targeting, creative direction, and success metrics.
• Build content calendars that align with each brand’s business goals and overall group priorities.

Social Media Content and community management

• Lead digital content strategy and execution across all brands, working closely with the Head of Content to ensure continuity across all touchpoints, producing ~50 posts/month, managing LinkedIn newsletters, and promoting blogs while ensuring brand consistency in messaging, visuals, and voice.
• Work closely with the Head of Content, Copywriter and Head Designer on content ideation and design.
• Monitor and engage communities daily, fostering relationships, growing audiences, and proactively managing online reputation.
• LinkedIn is our primary platform, followed by Facebook with one brand presence on Instagram.

2. Client and Stakeholder Liaison

• Conduct regular check-ins with internal clients across the Chelsea Group to align content with strategy and key initiatives.
• Adapt content pipelines to meet urgent business needs through close collaboration with the Communications team.

3. Paid Media Management

• Coordinate with external specialists for paid campaigns, ensuring performance and lead generation align with objectives.
• Oversee ad creative design and campaign execution.

4. Analytics and Reporting

• Prepare monthly and quarterly reports on social media performance, engagement, and reach, with the support of the Junior Account Manager.
• Monitor trends, optimise strategies, and collaborate with Analytics Lead on website and Google Analytics insights.

5. Website and Digital Updates

• Manage monthly website updates, ensuring all brands’ sites reflect current campaigns, events, and initiatives.

Core competencies and skills

• Bachelor’s degree in Communications, Marketing, Social Media or related field.
• 5 years’ experience in social media management or digital marketing with knowledge of paid media, scheduling platforms, and website CMS.
• Demonstrated experience creating and managing multi-brand content.
• Track record of driving engagement and measurable growth.
• Experience coordinating with external vendors and internal stakeholders.
• Strong copywriting and design skills (Canva proficiency is an asset).
• Digital strategy & analytics: Ability to translate data into actionable insights.
• Ability to self-start, problem-solve, and work under pressure.

Why join us

• Work across multiple dynamic companies in sectors that matter — from humanitarian work to leadership development and clean water innovation.
• Be part of a supportive creative team at our Cape Town office.
• 30 days’ annual leave.
• Comprehensive medical aid.

Posted on 08 Sep 15:37, Closing date 7 Nov