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Media Specialist (Strategist & Planner)
Remuneration: | R50000 - R60000 per month negotiable cost-to-company |
Benefits: | Medical Aid, Provident Fund, Group Risk benefits |
Location: | Cape Town |
Remote work: | Some remote work allowed |
Education level: | Degree |
Job level: | Mid/Senior |
Job policy: | Employment Equity position |
Type: | Permanent |
Company: | Publicis Groupe Africa Pty Ltd |
Job description
We are looking for a Cape Town-based Media Specialist who is not only a sharp strategist and planner but also deeply connected to the culture, communities, and rhythm of the Cape Town landscape. This is a key client-facing role for someone who can think digitally and through-the-line (TTL) — and bring a fresh, local lens to national and regional brand campaigns.You’ll be the go-to for turning brand objectives into actionable, measurable media strategies that cut through the noise — whether that’s in Khayelitsha, the Southern Suburbs, or along the Atlantic Seaboard.
Key Responsibilities
Strategy & Planning
- Craft media strategies that are deeply rooted in local insights and audience behavior's, across all channels — digital, OOH, print, radio, TV, activations, and emerging formats.
- Build TTL media plans that reflect the diverse Cape Town context while achieving broader brand goals.
- Lead the integration of media, culture, and creativity to build memorable, effective campaigns.
Digital Innovation & Media Leadership
- Drive innovative thinking in digital media — from programmatic to influencers, geo-targeting, content partnerships, and AI-powered tools.
- Recommend and test new digital formats and platform innovations relevant to both urban and township markets.
- Interpret and translate data into smart, scalable media optimization's in partnership with the implementation team.
Client Partnership
- Be a trusted strategic partner to Cape Town-based and national clients.
- Lead client engagements and build long-term, value-driven relationships.
- Communicate complex ideas simply and powerfully — whether in a boardroom or over a flat white in the city bowl.
Execution & Impact
- Collaborate with media buyers, creatives, and analysts to ensure strategies are executed with excellence.
- Measure, report, and optimize — ensuring clients see value and impact at every turn.
- Continuously test, learn, and improve based on local performance insights.
Skills & Experience
- Experience in media strategy and planning — with a strong Cape Town network and track record.
- Deep knowledge of the South African and Cape Town media landscape — from community radio to niche Instagram influencers.
- Digital-native with experience in paid media (social, search, programmatic, display), audience segmentation, and media performance tools.
- Able to plan across the full media ecosystem — TTL thinker with a sharp eye for integration.
Personal Attributes
- Cape Town local: you know the difference between Sea Point and Strandfontein, and how that affects media choices.
- You’re inspired by local culture, and understand how to tap into hyper-relevant media moments and platforms.
- You bring energy, creativity, and accountability into every room — with a proactive, can-do attitude.
- Collaborative, curious, culturally aware, and passionate about making meaningful media work.
Bonus Points
- Experience on brands with strong regional/local footprints.
- Fluency in isiXhosa or Afrikaans a plus.
- Worked with Cape Town-based content creators or community media outlets.
Posted on 09 Jun 15:40, Closing date 8 Aug
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Media Specialist (Strategist & Planner)
Cape Town, R 50000 - R 60000 per month neg
We are looking for a Cape Town-based Media Specialist who is not only a sharp strategist and planner but also deeply connected to the culture, communities, and rhythm of...
We are looking for a Cape Town-based Media Specialist who is not only a sharp strategist and planner but also deeply connected to the culture, communities, and rhythm of...

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