Student Recruitment Advisor

Job description

The Position
The primary purpose of the Student Recruitment Advisor is to serve as the first point of contact for student enquiries relating to new and returning registrations.
The role is accountable for executing sales acquisition and retention strategies across telephonic, digital, and face-to-face channels, ensuring that prospective and returning students are effectively supported, retained, and converted into continued registrations within the Milpark Education portfolio.

Key Responsibilities
1. Student recruitment and revenue generation (sales and advisory)

• Manage and convert inbound student enquiries (opportunities) across telephonic, online and walk-in channels. 
• Provide end-to-end advisory support on qualification selection, admission and registration requirements.
• Execute structured sales engagements using approved scripted guidelines to influence enrolment decisions and optimise conversion rates. 
• Proactively engage, nurture, and convert leads through consistent follow-ups until successful registration. 
• Review and validate all admission and registration documentation to ensure completeness and compliance. 
• Manage inbound and outbound student engagements (calls, emails, cases, walk-ins) with a dual focus on acquisition and retention conversion. 
• Proactively engage returning students to drive re-registration and continuation into qualifications. 
• Execute structured sales and retention conversations using approved scripts and engagement frameworks to influence student persistence. 
• Provide end-to-end advisory support on programme selection, continuation pathways, and registration requirements. 
• Work systematically through a retention pipeline of active students and pending registrations. 
• Maintain consistent follow-ups until successful re-registration or resolution. 
• Review and validate all registration documentation to ensure completeness, accuracy, and compliance. 
• Achieve defined activity, retention, and revenue targets aligned to performance contracts. 
• Support marketing initiatives, including promotional events and re-engagement campaigns, to drive student pipeline sustainability. 

2. Student experience and relationship management (service excellence)

• Deliver a high-quality, seamless student experience across all touchpoints, ensuring continuity from initial enquiry through to re-registration. 
• Respond to all student queries (telephonic and electronic) within 24 hours, ensuring prompt resolution or escalation.
•  Provide accurate and timely information regarding programmes, policies, and financial obligations. 
• Build and maintain strong, trust-based relationships with students to enhance engagement, satisfaction, and loyalty. 
• Actively follow up on outstanding, incomplete, or incorrect documentation to prevent delays in the registration process. 
• Resolve student queries efficiently, ensuring a high standard of customer service delivery. 
• Collaborate with the broader student engagement hub teams to ensure aligned and effective support. 

3. Operational excellence and data integrity (administration and compliance)

• Ensure all student records, interactions, and retention activities are accurately captured and maintained within the Milpark systems. 
• Process all registration and supporting documentation in line with institutional policies and quality standards. 
• Ensure all web queries and inbound leads are actioned within SLA timelines, with appropriate follow-up. 
• Maintain a high level of data accuracy, confidentiality, and process compliance. 
• Adhere to all organisational policies, academic timelines, and operational deadlines. 
• Demonstrate full proficiency in internal systems, tools, and the Milpark programme portfolio to enable effective advisory. 

Key performance indicators (KPIs)

• Returning student conversion rate 
• Achievement of activity and engagement targets (calls, follow-ups, contact rate) 
• Achievement of Re-registration and revenue targets 
• Response time to student enquiries (≤24 hours) 
• Registration turnaround time 
• Data accuracy and CRM compliance 
• Student satisfaction and service quality metrics (CSAT and call sentiment)

Education and experience requirements

• Minimum: NQF level 5 or above qualification. 
• Advantageous: NQF Level 6 or NQF Level 7 qualification 
• Minimum 1 year experience in higher education admission, registration or sales.
• Advantageous: Call centre sales and online customer service support.
• Proven track record of achieving revenue or activity targets.
• Experience in data capturing and CRM systems 
• Proficiency in MS Dynamics, Office (Excel, Outlook) and customer service tools. 
• Strong verbal and written communication skills 

Success profile (critical competencies)

• Problem-solving skills
• Customer-centric with a strong service orientation 
• Target-driven with a focus on retention and revenue continuity 
• Resilient and able to perform under pressure 
• Strong interpersonal and relationship management capability 
• High level of accountability and ownership 
• Detail-oriented with strong organisational skills 
• Professional, reliable, and results-driven 
• Persuasive and confident in influencing outcomes 
• Collaborative team player with integrity and respect 
• Passionate about education and student success 

By submitting your personal information and application, you hereby confirm: 

• That you have read and understood our privacy policy/notice. To access, copy and paste the link into your web browser:  
• https://resource.milpark.ac.za/public/downloads/Milpark%20Education%20Applicant%20and%20Employee%20Privacy%20Notice.pdf  
• That you have no objection to us reviewing and processing any personal information provided in the course of your application, as well as any information that you have provided in support of your application.  
• That you have no objection to us retaining your personal information in our database for future employment opportunities that might arise. 

Preference will be given to applicants from designated groups, and appointments will be made in line with our EE requirements

Requirements

• Sales and lead conversion
• Customer service
• Strong communication skills
• Student recruitment and advising
• CRM and data capturing
• Microsoft Office and MS dynamics
• Problem-solving
• Relationship management
• Attention to detail
• Time management and organisation
• Target-driven and results-oriented
• Teamwork and professionalism
• Follow-up and retention management
• Ability to work under pressure

Posted on 12 May 10:24, Closing date 11 Jul