Social Media Manager

Job title: Social Media Manager
Location: Cape Town (Hybrid, with in-person shoot attendance required)
Contract: Permanent 
Reports to: Head of social
Experience: 2-3 Years 
About us

We are a results-driven digital agency helping eCommerce and lifestyle brands grow through creative, conversion-led social content. Our work blends strategy, storytelling, and performance to build brands that not only look good online but sell.

We’re looking for a Social Media Manager to lead content strategy and creation across social, email, and blog touchpoints. You’ll concept, script, and direct compelling content in collaboration with designers, videographers, and creators — with a sharp eye for what drives clicks, saves, shares, and sales.

Role overview

You’ll own the content planning process from idea to execution — with a strong emphasis on short-form video, influencer/UGC partnerships, and copy-led content that extends into blogs and emails. This role is perfect for a digital-first creative who can jump from planning a TikTok shoot to writing an engaging brand newsletter or product article.

Key responsibilities content strategy and planning

• Develop multi-channel content strategies that align with client goals, especially across Meta, TikTok, LinkedIn, blogs and email
  

• Plan monthly content calendars including messaging themes, formats, CTAs and product or campaign priorities
  

• Conduct trend research, platform audits, and competitor benchmarking to inform creative direction
  

Content creation and creative direction

• Script, storyboard, and mood board content ideas across video, static, carousel, and GIF formats
  

• Direct video shoots with the in-house videographer capturing footage for Instagram Reels, TikTok, YouTube Shorts, and more
  

• Oversee post-production editing and final delivery in collaboration with editors and designers
  

• Write engaging social copy, email subject lines, newsletter body copy, and blog articles aligned to brand tone
  

Influencer and UGC collaboration

• Source and brief content creators and influencers aligned to campaign goals and audience
  

• Manage creator deliverables, review outputs, and ensure consistency with brand messaging
  

• Track and report on influencer performance, sharing learnings and recommendations
  

Blog and email content

• Plan and write blog content that supports SEO, product storytelling, or thought leadership
  

• Coordinate email content calendars, writing weekly newsletters and promotional email copy
  

• Work with performance and design teams to optimise for clicks and conversions
  

Analytics and optimisation

• Monitor organic content performance and translate insights into optimised formats and creative
  

• Use native platform analytics, Looker Studio, and third-party tools to report on engagement and reach
  

• Share monthly insights and iterate based on what’s driving results
  

What we’re looking for

Experience and skills

• 2-3 years in social media management, Content Creation, editorial, or digital marketing
  

• Strong writing skills across formats: short-form social, blogs, and email
  

• Proven experience planning and producing social-first video content (Reels, TikTok, Shorts)
  

• Confident directing shoots, briefing creatives, and managing post-production workflows
  

• Understanding of audience engagement and community-building tactics
  

• Familiarity with influencer sourcing, briefing, and reporting
  

• Comfortable using Canva, Adobe Suite, Google Docs, and social scheduling tools
  

Personal attributes

• Detail-oriented, organised, and confident juggling multiple content tracks at once
  

• A digital native with an instinct for what works across platforms
  

• Collaborative, self-motivated, and eager to push creative boundaries
  

• Passion for lifestyle and eCommerce content is a plus
  

Bonus skills

• Experience with SEO or ecommerce product storytelling
  

• Basic email marketing platform experience (e.g., Klaviyo, Mailchimp)
  

• Familiarity with TikTok and Meta ads environments
  

What we offer

• Work with ambitious lifestyle and eCommerce brands across wellness, fashion, and beauty
  

• Ownership of content across multiple platforms from video to blog
  

• Creative freedom backed by strong strategic frameworks and performance goals
  

• A collaborative, agile team that values initiative and attention to craft
  

• Hybrid work model and supportive, growth-oriented culture