Copy Writer

Job description

• Content Strategy: Develop a content strategy that support the organisation’s objectives and resonates with target audiences, with an in-depth understanding of the organisational strategy and donor segments.
• Brand Voice: Maintain the brand’s voice, ensuring professionalism and consistency across all written content.
• Fundraising and marketing support: Contribute to development of fundraising ideas, marketing concepts, and refinement of messaging identifying opportunities and solving problems.

• Storytelling & Engagement: Regularly visit the hospital to engage with staff, patients, and parents, collecting stories and content that reflect the impact of the hospital's work.
• Copy development: Develop creative, persuasive and engaging copy for all fundraising and marketing purposes- including proposals, reports, letters, website content, social media posts, email campaigns, print materials, and advertisements. Also transform one content piece into a variety of formats.
• Editing and Proof Reading: Must ensure accuracy, consistency, and adherence to organisational standards and guidelines
• Collaboration: Brief and assist external Designer, marketing and digital agencies with content.
• Market & Trend analysis: Stay up to date with industry trends, best practices, and emerging technologies in copywriting and content marketing.
• Performance Monitoring: Monitor the performance of content and adjust strategies based on data insights
• Project Manage: Manage multiple projects simultaneously and prioritize tasks to meet deadlines and deliver high-quality work.

Requirements

• A degree in English, Communications, Marketing, or a related field.
• Proven experience as a copywriter, preferably in a fundraising or healthcare environment.
• Experience developing content strategies and writing for various platforms (digital and print).

• Must be highly skilled in MS Office until advanced (Word, Excel, PowerPoint)
• WordPress knowledge and experience

• Minimum of 3 years of professional experience with a proven track record of producing writing that achieves successful outcomes aligned with its purpose
• Excellent writing, editing, and proofreading skills.
• Ability to write clear, concise, and compelling copy that drives engagement and donations.
• Ability to manage multiple projects and deadlines effectively.
• Strong understanding of content marketing principles and best practices
• Strong ability in conceptual and visual thinking.
• Creative out-of-the-box thinking – displaying innovative ways of working.
• Excellent communication and collaboration skills, with the ability to work well in a team environment.
• Able to work both independently and collaboratively.
• Ability to create concise briefs for agencies and designers.

• Passionate about the cause and able to work with sensitive content
• Displaying of personal values that are aligned with the values of the Trust (dynamism, kindness, accountability and collaboration)
• High level communications and people skills: able to work with people from different environments
• Ability to adjust to any kind of [situation] and to display emotional resilience in stressful situations
• Has a clear vision and desire for personal and professional growth
• Self-motivated to be in this role, constantly researching and developing new ideas and keeping up with technology
• Flexibility, adaptability and willingness to take on a wide range of tasks
• Enjoy networking and building relationships
• Enjoy working across various multi-disciplinary teams
• Deadline-driven and remaining calm while working under pressure
• Enjoy working without supervision and still meet objectives
• Displaying of personal values that is aligned with values of the trust (being dynamic, kindness, collaboration, accountability & integrity)