The real challenge? Turning that intent into measurable action.
Despite this shift, dealerships still rely on showroom experiences. Customers are often limited to what’s visible on the floor and information provided by a sales consultant.
On busy days, this creates unnecessary barriers. Customers don’t want to wait and without guidance, navigating deals and available stock becomes difficult. Many leave without ever seeing the full offering. For dealerships, that’s lost revenue.
Vicinity Media’s DealFeed Auto In-Store Catalogue closes the experience gap. With a simple QR code scan at the dealership, customers unlock a digital catalogue putting the full dealership experience in their hands.
They can browse deals in real time, explore new and used stock, download catalogues and engage at their own pace. This ensures that the customer sees every deal, regardless of how busy the dealership is.
The DealFeed In-store Catalogue also transforms idle time into opportunity. Customers waiting for vehicle servicing or finance approvals can browse offers, discover upgrades and engage with the brand, creating new sales opportunities without additional strain on sales teams.
Vicinity Media doesn’t just enhance the in-store experience, we influence the journey before it even begins. Through precision DOOH (Digital Out-of-Home), we position dealership messaging exactly where it matters:
Dynamic creative allows dealerships to promote live, localised offers ensuring your brand is front of mind when purchase intent is highest.
Following exposure to DOOH and the DealFeed Auto In-Store Catalogue, dealerships can target users on mobile. Unlike traditional media, Vicinity Media’s global first Measurement Stack tracks user actions post campaign exposure enabling dealerships to measure visit uplift, online search increases, website traffic and catalogue engagement for full visibility into performance.
This level of insight empowers dealerships to move beyond guesswork and optimise campaigns in real time, refine targeting, improve conversion rates and maximise ROAS, shifting from simply running campaigns to making them smarter.
The result is a seamless ecosystem where every impression builds intent, and every visit becomes measurable.
