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Marketing & Media#BizTrends | SA consumer resilient, but still loves a treat!
Danette Breitenbach 5 hours





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The Jamaican singer and songwriter was only 36 when cancer claimed him in 1981. He passed away without a valid will (‘intestate’) due to his Rastafarian beliefs. This created complications for his family and business associates. Decades of legal battles, disputes, and financial struggles followed for his widow, Rita, and hundreds of people claimed to be his children, which only added to the legal chaos.
His estate, initially estimated to be worth around $30m, grew to hundreds of millions, with the popularity of his music enduring to this day. Hits like Three Little Birds and Could You Be Loved have surpassed a billion streams on Spotify. The Jamaican government even got involved because he’d died intestate, so government agencies could legally control his assets for more than a decade.
Eventually, his assets were distributed according to intestacy laws, but not in ways that necessarily reflected his wishes. His musical and cultural legacies live on, but have been overshadowed by legal disputes and family feuds. It’s a cautionary tale for all of us about the importance of estate planning.
The pioneering Spanish artist died in 1973, aged 91. Despite living a long life, Picasso never drafted a will, leaving a vast estate of artworks, properties, and financial assets. His death sparked one of the most complicated inheritance battles surrounding a public figure, in history. Multiple heirs – including children from different relationships – were forced into lengthy negotiations to divide his estate.
The absence of a will led to years of litigation, delaying the cataloguing and distribution of his artworks. This complicated museum exhibitions, art sales, and the preservation of his work. His loved ones were left to try and reconcile personal relationships amid emotional strain, legal battles and financial confusion.
Picasso’s story illustrates the destabilising effects of dying intestate. And in his case, the impact was far wider than the people close to him – there were also consequences for cultural treasures, and the global art market.
Often called the most influential electric guitarist in rock history, the American musician, singer and songwriter died in 1970, aged just 27. He left no will. His estate included valuable music rights and quickly became the subject of drawn-out legal disputes.
Initially, his father inherited under intestacy laws, but disagreements soon surfaced over how Hendrix’s legacy should be managed. Conflicts between family members and business partners led to lawsuits, strained relationships, and haphazard handling of recordings and image rights. By dying intestate, Hendrix relinquished control over his legacy and how his groundbreaking work was preserved and monetised.
The estate battles created discord among his loved ones and did not honour his creative vision, instead leaving his memory and his estate vulnerable to exploitation.
The 16th President of the United States was assassinated in 1865, aged 56. He was a lawyer, but he had not applied his legal mind to drafting his will. Lincoln’s estate was modest compared to modern Presidents’ assets, but the lack of a will nonetheless created major challenges for his widow, Mary Todd Lincoln, and their surviving sons.
Apart from the emotional trauma of her husband dying an unexpected and violent death, Mary faced financial difficulties, compounded by the absence of clear instructions about his assets. Unsurprisingly, disputes arose over property and finances. While his legacy as a statesman stayed intact, his loved ones had to endure hardships that could have been avoided with proper estate planning.
His story serves as a reminder that even great leaders’ loved ones are left vulnerable during times of loss when practical matters, like drafting a will, are overlooked.
The moral of all four of these true stories? A will provides a roadmap to your loved ones, of your final wishes, and saves them from unnecessary stress and chaos.