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Marketing mix modelling is shifting from experimental to essential in SA

Marketing

Marketing mix modelling is shifting from experimental to essential in SA

Issued by Incubeta 5 hours

The report is available for download.

PR & Communications

PR just got harder — Alignment is the key, says Meltwater

Karabo Ledwaba 1 day

The NFL Super Bowl’s marketing masterstroke

Marketing

The NFL Super Bowl’s marketing masterstroke

Musa Kalenga, Issued by Brave Group 1 day

Media

Warc Report | Amazon soars as YouTube stumbles in Q4

1 day

Agency Scope 2025 shows that reputation is now shaped as much by delivery and peer credibility as by visibility (Image source: © 123rf )

Marketing & Media

Agency Scope 2025 reveals top creative and media agencies

1 day

Absa drives youth skills with ReadytoWork App

CSI & Philanthropy

Absa drives youth skills with ReadytoWork App

Issued by OnPoint PR 2 days

SA's geoscience to get a boost with new CGS and BHP partnership

Mining

SA's geoscience to get a boost with new CGS and BHP partnership

2 days

Mediclinic’s Dr Jess Morris on why AI is not a reliable source of health info

Medtech

Mediclinic’s Dr Jess Morris on why AI is not a reliable source of health info

5 Feb 2026

Source: Supplied. Adriaan Grové, founder of MyProperty and Entegral.

Property

MyProperty debuts Africa-focused, agent-first property portal

4 Feb 2026

“This isn’t the Wild West anymore”

Social Media

“This isn’t the Wild West anymore”

Issued by TDMC 4 Feb 2026

#BizTrends2026 | Pattern's James Townsend: 2026 is fashion’s exponential, ‘sentient’ turning point

Trends

#BizTrends2026 | Pattern's James Townsend: 2026 is fashion’s exponential, ‘sentient’ turning point

James Townsend 3 Feb 2026

#Orchids&Onions: Sugar scares and DA's AI blunders

#OrchidsandOnions

#Orchids&Onions: Sugar scares and DA's AI blunders

Brendan Seery 3 Feb 2026

Superbalist redefines e-commerce visibility with Generative Engine Optimisation (GEO)

Technology

Superbalist redefines e-commerce visibility with Generative Engine Optimisation (GEO)

2 Feb 2026

#BizTrends2026 | Jubez Digital: What Search in 2026 demands of marketers

Marketing

#BizTrends2026 | Jubez Digital: What Search in 2026 demands of marketers

Julie Rosenbaum and Heleen Alberts 2 Feb 2026

Location Bank’s 'Year in Location 2025' proves location is now a measurable growth driver

Digital

Location Bank’s 'Year in Location 2025' proves location is now a measurable growth driver

Issued by Location Bank 30 Jan 2026

Financial media networks bring commerce media to consumer banks, transforming customer engagement into a new growth stream (Image source: © 123rf )

Banking

Banks cash in on the retail media gold rush

29 Jan 2026

The real work in a new client–agency relationship begins after the pitch, when the honeymoon period is over, (Image source: © 123rf )

Marketing & Media

New client–agency relationships: Closing the gap between pitch and partnership

29 Jan 2026

Garon Campbell is the founder and director of Breadbin Productions.

Media

#BizTrends2026 | Breadbin Productions' Garon Campbell: Africa will lead the AI creative revolution

Garon Campbell 29 Jan 2026

See it? Snap it, shop it! Amazon Lens now available in SA

E-commerce

See it? Snap it, shop it! Amazon Lens now available in SA

29 Jan 2026

If work feels like a horror movie, it’s time to change the script

Employee Wellness

If work feels like a horror movie, it’s time to change the script

Michelle Dobson, Issued by Pnet 28 Jan 2026

Image credit: Reuters

Climate Change

South Africa’s floods turned deadly because Limpopo wasn’t prepared – how to prevent a repeat

Ephias Mugari 28 Jan 2026

Brian Eagar, CEO of Towerstone

Trends

#BizTrends2026 | Towerstone's Brian Eagar: A leadership guide to turning job huggers into culture champions

Brian Eagar 28 Jan 2026

Scopen is celebrating a decade in South Africa with an invitation-only anniversary event in Johannesburg on 24 February 2026 (Image source: © 123rf )

Marketing & Media

A decade of Insight: Scopen marks 10 years in SA

28 Jan 2026

Dumisani Tshabalala, head of Academics at the Oprah Winfrey Leadership Academy for Girls (Owlag)

Trends

#BizTrends2026 | Owlag's Dumisani Tshabalala: 7 trends that will redefine education in 2026 and beyond

Dumisani Tshabalala 27 Jan 2026

AI-powered search will reshape the $595bn e-commerce industry by 2028

E-commerce

AI-powered search will reshape the $595bn e-commerce industry by 2028

27 Jan 2026

As generative AI platforms become mainstream discovery tools, digital commerce is undergoing a seismic transformation (Image source: © 123rf )

E-commerce

Gen AI platforms see e-commerce seismic transformation

26 Jan 2026

How to make the most of business travel in 2026

Travel

How to make the most of business travel in 2026

Issued by Sure Mithas Travel 23 Jan 2026

From plan B to degree: Prospective students warned against college scams

Higher Education

From plan B to degree: Prospective students warned against college scams

Issued by Waterfall School of Business 23 Jan 2026

Beyond translation: How Bohemian builds content systems that clinics can actually use

Marketing

Beyond translation: How Bohemian builds content systems that clinics can actually use

Issued by Bohemian 23 Jan 2026

Prominent Roofing drives R1.74m in revenue through data-driven Google Ads strategy

Marketing

Prominent Roofing drives R1.74m in revenue through data-driven Google Ads strategy

Issued by Cape Marketing Agency 23 Jan 2026

#BizTrends2026 | ANEW Hotels & Resorts’ Madri van der Westhuizen: AI and the future of holiday planning

Trends

#BizTrends2026 | ANEW Hotels & Resorts’ Madri van der Westhuizen: AI and the future of holiday planning

Madri van der Westhuizen 22 Jan 2026

Branding

US tech brands dominate Brand Finance’s 2026 Global 500

22 Jan 2026

Image credit: on Pexels

Environment & Natural Resources

Fast fashion: Why changes in return policies don’t do enough to address environmental damage

Anastasia Vayona 22 Jan 2026

Legal privilege vs confidentiality

Insurance & Actuarial

Legal privilege vs confidentiality

Andrew Clark, Issued by Cox Yeats 22 Jan 2026

From marketplace to intelligence partner: How AutoTrader redefined dealer success in 2025

Dealers

From marketplace to intelligence partner: How AutoTrader redefined dealer success in 2025

Issued by AutoTrader 21 Jan 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Marketing

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

6 trends to help CMOs bridge human intent with machine execution in 2026

Marketing

6 trends to help CMOs bridge human intent with machine execution in 2026

Issued by Incubeta 21 Jan 2026

The Agency Scope 2025 Survey shows an industry racing into AI while dreading the fallout (Image source: © 123rf )

Marketing & Media

EXCLUSIVE Agency Scope 2025 | What keeps marketers and agencies awake at night

21 Jan 2026

Charne Munien is the strategy director at Rogerwilco. Source: Supplied.

Marketing

#BizTrends2026 | Rogerwilco's Charné Munien: Brands in the new age of answering machines

Charne Munien 21 Jan 2026

Image credit: on Pexels

Aesthetic Medicine

#BizTrends2026: The trends set to shape beauty and wellness in 2026

Maroefah Smith 21 Jan 2026

Unathi Thosago | image supplied

ICT

Parliament appoints Unathi Thosago as chief information officer

20 Jan 2026

6 ways brands need to rethink marketing in 2026

Marketing

6 ways brands need to rethink marketing in 2026

21 Jan 2026

Unemployed teachers protest outside the KZN Department of Education office on Burger Street, Pietermaritzburg. Photo: Joseph Bracken / GroundUp

Primary & Secondary Education

Unemployed teachers camp outside KZN education department

Joseph Bracken 20 Jan 2026

Jaco Lintvelt is the MD of Incubeta Africa. Source: Supplied.

Marketing

#BizTrends2026 | Incubeta Africa's Jaco Lintvelt: Don’t fall prey to the Arrival Fallacy

Jaco Lintvelt 20 Jan 2026

Artificial Intelligence

OpenAI confirms ChatGPT ad plans - How it will work

Karabo Ledwaba 19 Jan 2026

Domains.co.za launches an affordable local Link in Bio tool for South Africans

Services

Domains.co.za launches an affordable local Link in Bio tool for South Africans

Issued by Domains.co.za 16 Jan 2026

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Marketing

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Johanna McDowell 19 Jan 2026

Media

Warc 2026 media trends: Systems planning, AI, & the creator economy

16 Jan 2026