Conversion | Bizcommunity

Conversion | Bizcommunity

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Beyond the wow factor: Why experiential marketing must drive measurable business impact

Marketing

Beyond the wow factor: Why experiential marketing must drive measurable business impact

Issued by Publicis Groupe Africa 2 days

Absa won the Grand Prix Award. Source: YouTube.

Streaming

Meet the YouTube Works Awards winners

2 days

Higher Education

UFS to introduce new engineering degrees in agriculture and ecology

3 days

How AI is taking e-commerce places in South Africa

E-commerce

How AI is taking e-commerce places in South Africa

Issued by TDMC 3 days

Dr. Nkateko Munisi, new chairperson of MediCo, and outgoing chair, Adv. Barend Esterhuyzen, who founded MediCo CFI in 2015. Image supplied.

Financial Services

Medico appoints Dr Nkateko Munisi as board chairperson

5 Sep 2025

Prof Grace Okuthe, Senior Researcher, Walter Sisulu University.

Agro-processing

Rooibos boosts tilapia growth, driving sustainable aquaculture

5 Sep 2025

The deadline for the phasing out of SASSA’s Gold Card has been extended for 15 months. Graphic: Lisa Nelson

Health & Social Welfare

New deadline for phase-out of Sassa Gold Cards

4 Sep 2025

Smart from the start: 20+ years of changing how shoppers shop

In-store Media

Smart from the start: 20+ years of changing how shoppers shop

Issued by Smart Media 3 Sep 2025

Blue Label begins preparations for potential listing of mobile operator Cell C

Telecoms & Networks

Blue Label begins preparations for potential listing of mobile operator Cell C

Nqobile Dludla 1 Sep 2025

Source: Supplied. Thuthukile Moloto, new GM of Pullman Cape Town, the first Pullman hotel to open in South Africa.

Markets & Investment

How female leaders are reshaping Cape Town's multi-billion property market

28 Aug 2025

Source: © 123rf Chantelle Bowyer, founder and CEO at Metis Performance Marketing, looks at why Digital PR is the missing gear in modern SEO

PR & Communications

The new state of Search: Why Digital PR is the missing gear in modern SEO

Chantelle Bowyer 27 Aug 2025

Source: Supplied.

Residential Property

From necessity to trend: Multi-generational homes explained

27 Aug 2025

Rogerwilco launches echo: AI search that lets brands own their answers

Artificial Intelligence

Rogerwilco launches echo: AI search that lets brands own their answers

Issued by Rogerwilco 27 Aug 2025

Digital

Location Bank launches Profile Completeness Tool

Issued by Location Bank 21 Aug 2025

Tourists visiting Cape Town support over 106,000 jobs, with DMOs playing a critical role

Tourism

Tourists visiting Cape Town support over 106,000 jobs, with DMOs playing a critical role

Issued by Cape Town Tourism 20 Aug 2025

Marketers: Adaptability is no longer optional – it’s essential, here’s why

Marketing

Marketers: Adaptability is no longer optional – it’s essential, here’s why

13 Aug 2025

Retailers should embrace the rise of digital payment methods

Banking & Finance

Retailers should embrace the rise of digital payment methods

Inge Oosthuizen 6 Aug 2025

SA travel startup TurnStay raises R34m to expand across Africa

Funding

SA travel startup TurnStay raises R34m to expand across Africa

5 Aug 2025

Messy metrics to meaningful insights: The power of a GA4 audit

Marketing

Messy metrics to meaningful insights: The power of a GA4 audit

Issued by Dentsu 31 Jul 2025

Turning reviews into revenue with location intelligence

Digital

Turning reviews into revenue with location intelligence

Issued by Location Bank 31 Jul 2025

Creators and creatives: Advertising in a world of social influence

Advertising

Creators and creatives: Advertising in a world of social influence

Andile Rapiya, Managing Director, Bravado at Brave, Issued by Brave Group 28 Jul 2025

What if your YouTube ads could do more than just get views?

Digital

What if your YouTube ads could do more than just get views?

Issued by Dentsu 23 Jul 2025

The loyalty effect! New report alert: What 6 billion emails say about rewards

Research

The loyalty effect! New report alert: What 6 billion emails say about rewards

Issued by Everlytic 23 Jul 2025

#NedbankIMC2025| Lucky Hustle's Darren Morris - Why today's CMOs must speak the language of business

IMC Conference

#NedbankIMC2025| Lucky Hustle's Darren Morris - Why today's CMOs must speak the language of business

Darren Morris 21 Jul 2025

Advertising

Reddit ad revenue projected to reach $1.8bn in 2025

18 Jul 2025

RAPT BizTrendsTV | Faith Popcorn: The people's pushback trend

BizTrendsTV

RAPT BizTrendsTV | Faith Popcorn: The people's pushback trend

Danette Breitenbach 29 Jul 2025

Source: © 123rf The judges for Shop! South Africa’s 2025 Shopper Marketing Awards, now in its third year, have been announced

Marketing

Shop! SA 2025 awards judges panel comprises industry heavyweights

10 Jul 2025

Stitch expands fintech footprint with Efficacy Payments acquisition

Technology

Stitch expands fintech footprint with Efficacy Payments acquisition

9 Jul 2025

AI is transforming retail experiences in SA

Technology

AI is transforming retail experiences in SA

Catherine Lückhoff 10 Jul 2025

Improved inventory and procurement management in a South African context

Supply Chain

Improved inventory and procurement management in a South African context

Anton Oosthuizen, Issued by QuickEasy Software 9 Jul 2025

Buy Now Pay Later can help retailers thrive in late 2025

Sales

Buy Now Pay Later can help retailers thrive in late 2025

9 Jul 2025

Unifying customer data is key to winning digital consumers

CRM

Unifying customer data is key to winning digital consumers

Kunal Badiani 7 Jul 2025

Carl Willoughby with his fellow Cannes Lions Direct2025 jury members (Image supplied)

Cannes Lions

Judging #Cannes2025: Carl Willoughby - Messy creates the best work

Carl Willoughby 7 Jul 2025

Baking media effectiveness into your video marketing strategy

Marketing

Baking media effectiveness into your video marketing strategy

Issued by Google 4 Jul 2025

Office Property

From desks to homes: how residential conversions are tackling office oversupply

John Loos 3 Jul 2025

Source: © 123rf Saul Marquez, CEO of Outcomes Rocket, examines what Prime Day reveals about the future of performance marketing

Marketing

Prime Day: A new performance marketing landscape

Saul Marquez 3 Jul 2025

Digital

Adelaide Tshabalala | Digital marketing in 2025: We’re all just guessing with confidence

Adelaide Tshabalala 1 Jul 2025

Platform-hopping is not a strategy

Marketing

Platform-hopping is not a strategy

Issued by We Do Digital 25 Jun 2025

Radio still the big winner in today’s data-led media game

Radio & Audio

Radio still the big winner in today’s data-led media game

Nick Grubb, Issued by Mediamark 24 Jun 2025

Social Media

#Exclusive: Darren Morris | Reels rule now, but only storytelling wins

Darren Morris 24 Jun 2025

RAPT BizTrendsTV: Heidi Patmore – Digital wallets: A gamechanger

BizTrendsTV

RAPT BizTrendsTV: Heidi Patmore – Digital wallets: A gamechanger

Danette Breitenbach 24 Jun 2025

Outperform your competitors without outspending them

Digital

Outperform your competitors without outspending them

Issued by Location Bank 20 Jun 2025

How to select the right CMS platform: A strategic guide from Bluegrass Digital

Digital

How to select the right CMS platform: A strategic guide from Bluegrass Digital

Issued by Bluegrass Digital 19 Jun 2025

So Interactive turns 18: A milestone in digital excellence

Digital

So Interactive turns 18: A milestone in digital excellence

Issued by So Interactive 18 Jun 2025

Source: Supplied

Tourism & Travel

New Cape Town campaign aims to drive tourism and investment growth

12 Jun 2025

Image by Hans from Pixabay

Environment & Natural Resources

Experts urge a new global agreement on carbon credit emission factors

9 Jun 2025

Who owns digital?

Digital

Who owns digital?

Issued by Offernet 6 Jun 2025