Conversion | Bizcommunity

Conversion | Bizcommunity

News

6 trends to help CMOs bridge human intent with machine execution in 2026

Marketing

6 trends to help CMOs bridge human intent with machine execution in 2026

Issued by Incubeta 4 hours

Marketing

The precision trap: Why the collapse of attribution is reviving the brand

Musa Kalenga, Issued by Brave Group 1 day

Let’s chat about chatbots

Digital

Let’s chat about chatbots

Issued by We Do Digital 2 days

Michael Cost is the head of strategy and client development at Humanz. Source: Humanz.

Marketing

#BizTrends2026 | Humanz' Michael Cost : The influencer marketing cheat sheet

Michael Cost 16 Jan 2026

WOO president Tom Goddard. Source: WOO.

Advertising

#BizTrends2026 | WOO president Tom Goddard: How OOH is reinventing itself

Tom Goddard 15 Jan 2026

How Crypto–TradFi convergence unlocks growth opportunities for trading partners in South Africa

Fintech

How Crypto–TradFi convergence unlocks growth opportunities for trading partners in South Africa

Issued by PrimeXBT 15 Jan 2026

Surge in South African e-commerce: Top brands drive 47% growth in 2025

E-commerce

Surge in South African e-commerce: Top brands drive 47% growth in 2025

14 Jan 2026

Source: Pexels.

Residential Property

Just Property's Paul Stevens: An investor's guide to stress-free renovations

15 Jan 2026

Raising revenue from alien invasives

Agriculture

Raising revenue from alien invasives

John Yeld 13 Jan 2026

Source: Supplied. Jayson-lee Collins, Director: Broll Auctions and Sales.

Property

Rising investor confidence set to transform South African commercial property in 2026

7 Jan 2026

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

Social Media

January is an opportunity for brands: 11 social media marketing ideas

Keith Kakadia 7 Jan 2026

Source: Supplied.

Office Property

Future-proofing real estate: How South Africa is adapting its property strategy

6 Jan 2026

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

E-commerce

2026: The year e-commerce gets ruthless

Keith Kakadia 5 Jan 2026

Entering the world of entrepreneurship in 2026 requires more than just ambition (Image source: © 123rf )

How To Start Up

8 key steps to becoming an entrepreneur in 2026

31 Dec 2025

How marketing changed in 2025 and what it means for brands

Marketing

How marketing changed in 2025 and what it means for brands

Issued by Penquin 17 Dec 2025

The ROI of customer loyalty: why retention eats acquisition for breakfast

CRM, CX, UX

The ROI of customer loyalty: why retention eats acquisition for breakfast

Riaz Galant, Issued by Achievement Awards Group 8 Dec 2025

Retailers prepare for promising holiday spending in South Africa

Trends

Retailers prepare for promising holiday spending in South Africa

5 Dec 2025

Adbot wins Top Women Business in ICT and E-commerce 2025

Marketing

Adbot wins Top Women Business in ICT and E-commerce 2025

Issued by AdBot 5 Dec 2025

11 strategies for e-commerce gift guides that convert

E-commerce

11 strategies for e-commerce gift guides that convert

Issued by TDMC 2 Dec 2025

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Marketing

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Natascha Torres 2 Dec 2025

New Cape Town Tourism board targets one tourism job in every household

Tourism

New Cape Town Tourism board targets one tourism job in every household

Issued by Cape Town Tourism 28 Nov 2025

3 ways e-tailers can improve checkout conversion

E-commerce

3 ways e-tailers can improve checkout conversion

27 Nov 2025

Nile's launch heralds a new era in African e-commerce

E-commerce

Nile's launch heralds a new era in African e-commerce

26 Nov 2025

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Marketing

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Issued by NielsenIQ 25 Nov 2025

The partnership playbook: How strategic alliances are rewriting customer retention rules in SA

CRM, CX, UX

The partnership playbook: How strategic alliances are rewriting customer retention rules in SA

Michelle Geere, Issued by AdBot 21 Nov 2025

Angle Orange takes top honours at the 2025 Shop! SA Awards

Retail Marketing

Angle Orange takes top honours at the 2025 Shop! SA Awards

Issued by Angle Orange 20 Nov 2025

Peak season 2025/26: 3 must-do marketing priorities for South African retail

Retail Marketing

Peak season 2025/26: 3 must-do marketing priorities for South African retail

Anwar Jappie, Issued by Google 19 Nov 2025

Bo-Kaap, known for its colourful houses and cobble-stone streets, is a popular area for tourists. But residents say the rise in short-term rentals is a threat to their heritage. Photo: Riyadh Karodia

Inclusion, Empowerment & Social Justice

Bo-Kaap residents call for Airbnb to be regulated

Riyadh Karodia 19 Nov 2025

Caxton launches new integrated media solution with unrivalled reach

Media

Caxton launches new integrated media solution with unrivalled reach

Issued by Caxton Media 17 Nov 2025

More marketing leaders are turning to competitor intelligence by using earned-media data to see what’s working in the market before spending a cent (Image supplied)

Media

How earned-media insight turns marketing constraint into competitor advantage

17 Nov 2025

Understanding the growing emotional drivers behind consumer choice

FMCG

Understanding the growing emotional drivers behind consumer choice

Issued by TLC Worldwide Africa 13 Nov 2025

$South Africa’s first accredited shopper marketing course has launched. Iamge: From left to right: Ted Miller - corporate learning design team lead, Red & Yellow, Mary-Leigh Abramson - head of corporate relations, Red & Yellow, Kirsty Peters - senior business relationship manager, Red & Yellow, Di Wilson - managing director of Integer\Hotspot and founder of SHOP! SA (Image supplied)$

Education

SA’s first accredited shopper marketing course launches

13 Nov 2025

Location Bank releases SME White Paper to help businesses win and grow in the digital economy

SMEs

Location Bank releases SME White Paper to help businesses win and grow in the digital economy

Issued by Location Bank 12 Nov 2025

Clicks without credibility: Why ad spend alone won’t deliver this Black Friday

Retail Marketing

Clicks without credibility: Why ad spend alone won’t deliver this Black Friday

Issued by Hellopeter 12 Nov 2025

Sappi reports Q4 and full-year 2025 financial results

Accounting & Auditing

Sappi reports Q4 and full-year 2025 financial results

Issued by Sappi 10 Nov 2025

Special Effects Media's Essi Koster examines how performance marketing can contribute to Black Friday success (Image supplied)

Marketing

Performance marketing: The key to #BlackFriday success

Essi Koster 10 Nov 2025

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Media

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

How to prepare your e-commerce business for peak retail season

E-commerce

How to prepare your e-commerce business for peak retail season

Issued by TDMC 4 Nov 2025

Connected media: The next frontier in South African media planning

Media

Connected media: The next frontier in South African media planning

Issued by Advertising Media Forum 4 Nov 2025

Xtra Impact Radio Packages is a radio retail package created with Rainmaker Media, the retail media network powered by the Shoprite Group — Africa’s largest retailer and their Xtra Savings rewards programme database

Radio & Audio

Radio: Merging the in-store and on-air world

3 Nov 2025

The KFC at Epsom Downs Shopping Centre, Bryanston, Sandton (image source: © Eva-Last

Branding

KFC first in Quarterly Buzz Ranking, reflects shift in marketing landscape

31 Oct 2025

Keshin Govender, head of creative and production at Siemens AG talks about how a purpose-driven creativity approach has given the company measurable results (Image supplied)

Marketing & Media

4 steps to a purpose-driven creativity approach for measurable results

Keshin Govender 31 Oct 2025

Tanika Corneleus, digital campaign lead at midnight says automated marketing isn’t a set-and-forget solution – it needs the right data and metrics (Image supplied)

Digital

How automation can help marketers get better ROI from ad campaigns

Tanika Corneleus 30 Oct 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Marketing & Media

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Digital

Black Friday's digital waste: Are brands getting buried?

Scott Reinders 27 Oct 2025

Launch your career with Dentsu South Africa

Advertising

Launch your career with Dentsu South Africa

Issued by Dentsu 22 Oct 2025

Branding

Half of B2B CMOs think brand doesn’t matter. They’re wrong

Musa Kalenga, Issued by Brave Group 22 Oct 2025

All the 2025 Prism Award winners

PR & Communications

All the 2025 Prism Award winners

20 Oct 2025

The rise of the private label and how brands can fight back

FMCG

The rise of the private label and how brands can fight back

Issued by TLC Worldwide Africa 16 Oct 2025