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I am the Chief Executive Officer of Bethanie Management Consulting and a professional accountant registered with the South African Institute of Chartered Accountants (SAICA). With more than 20 years of experience, I advise entrepreneurs, SMEs, corporates, and public sector organisations across South Africa on improving performance, strengthening financial control, and creating sustainable long-term value.

My work centres on helping business owners and leadership teams translate complex financial information into clear, decision-useful insight. I support organisations in enhancing governance, improving cash flow visibility, mitigating risk, and aligning financial strategy with growth objectives. My expertise includes financial management, performance improvement, strategic planning, mergers and acquisitions support, valuations, turnaround advisory, and outsourced CFO and senior finance leadership services.

I take a practical and outcomes-focused approach, grounded in the belief that finance is not merely a compliance function but a strategic capability. Strong financial leadership enables better decisions, greater accountability, and more resilient organisations.

In addition to my advisory work, I contribute regularly to entrepreneurship and business publications. In 2025, I was ranked Top among the Most-Read Contributors in the #BestofBiz Entrepreneurship category on Bizcommunity, reflecting the strong engagement of South Africa’s business community with my insights on financial leadership, growth discipline, and governance. My writing focuses on helping founders and executives recognise risks early, maintain control during growth, and build businesses that deliver lasting value.