In the run-up to Youth Day, Cape Town Tourism (CTT) and Robben Island Museum (RIM) have joined forces for the second consecutive year to host a powerful youth development event, and it’s fast becoming a must-attend for youth on the local tourism calendar.
Young minds meet real opportunity as CTT & Robben Island Museum back the future of tourism.
The mission? Simple. Turn today’s students into tomorrow’s tourism leaders.
Today, students from seven tertiary institutions across the city are gathering at the Robben Island Museum offices for a two-part event packed with soft skills, real-world tips, and exclusive access to industry insiders.
Session 1, designed specifically for students, focuses on the essential skills they may not always learn in the classroom. It’s all about shifting mindsets from waiting for opportunities to creating them, building a personal brand, and telling their unique story. Students also explore the art of meaningful conversations, confident follow-ups, and the unspoken power of body language and networking etiquette, giving them a real edge in the tourism industry.
Then it’s on to Session 2, where students meet tourism professionals face-to-face. No lectures, no fluff, just genuine connections, shared stories, and strategic networking.
“This isn’t your average career fair,” says Enver Duminy, CEO of Cape Town Tourism. “We’re not just offering students a seat at the table, we’re teaching them how to build their own. It’s about shifting mindsets, sparking confidence, and making real industry connections. And thanks to our partnership with Robben Island Museum, we’re turning opportunity into action.”
Also in the spotlight is Siphuxolo Mazwi, Robben Island Museum’s Senior Manager for Marketing & Tourism, and a local powerhouse. She’s being recognised today for being included in the Honoris United Universities 40 under 40 list and for her inspirational work in sustainable tourism and youth advocacy.
“She’s a powerful example of what’s possible and proof that the next generation of tourism leaders is already here,” Duminy adds.
James Vos, Mayoral Committee Member for Economic Growth, also praised the initiative:
“By creating platforms like this, we’re giving young people the tools, confidence, and connections they need to thrive, while shaping a tourism economy that’s inclusive, exciting and forward-thinking. I love seeing the real impact of our work in communities; it’s proof that when we say tourism is a team sport, we mean every player matters. It’s about preparing our people and places to be business-ready, attracting opportunities, and creating meaningful employment. And as we mark Youth Day, it’s even more important to ensure that young South Africans see a future for themselves in this sector and are equipped to lead it.”
CTT’s commitment to the youth doesn’t stop here. From high school learners to unemployed graduates, the team works year-round to create pathways into the sector, ensuring that no young person is left behind.
“This is more than an event,” adds Duminy. “It’s a movement. And we’re proud to lead it.”
Because when Cape Town supports its youth, the entire tourism industry levels up.
The tertiary education facilities taking part are:
CPUT, Eduvos, Mancosa, Cape Town College, BIT, Northlink College and False Bay College
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