It’s not just a guide, it’s a vibe, a vision, and a whole celebration of what makes Cape Town unforgettable, inclusive, and full of big-sky potential.
Why Indaba?
Africa’s Travel Indaba provided the perfect platform to launch Cape Town’s latest visitor guide to operators and buyers from across the continent. With a clear focus on strengthening partnerships and boosting the visitor economy, Enver Duminy, CEO of Cape Town Tourism and Alderman James Vos, the City’s Mayoral Committee Member for Economic Growth, led the launch.
Bright Ideas from Brilliant Young Minds
One of the most exciting things about this year’s edition is the stunning artwork splashed across the pages, created by the talented students at Oakley House High School, a school for neurodiverse learners and a key partner in our Future Tourism Leaders Programme.
Twelve learners were asked to show what Limitless Cape Town means to them, and the results are joyful, raw and bursting with personality.
“These illustrations go beyond the page,” says Duminy. “They’re filled with imagination, hope, and individuality, just like the city. We’ve always said that tourism should reflect the real Cape Town — its stories, people, and pulse, and these young artists brought that to life in a way no stock image or headline ever could.”
He adds, “Cape Town isn’t just a destination, it’s a creative playground. Thanks to these learners, this edition feels more human, heartfelt, and alive than ever.”
What’s Inside? Way More Than the Usual Checklist
Food, views, hikes, wine — all the good stuff is still included. However, this year’s guide also focuses on what matters most: accessibility, community, and authentic experiences for everyone.
Alderman Vos says the guide shows how Cape Town is building a tourism offering that is not only world-class but also world-wise.
“Tourism is more than a selfie with Table Mountain, it’s a driver of growth, jobs and pride. This guide captures Cape Town’s soul. It highlights our efforts to uplift communities, celebrate culture, and create opportunity through storytelling. It’s thoughtful, it’s inspiring, and it’s very Cape Town.”
Big Feelings on Every Page
For Pamela Brennan, the Oakley House teacher who worked with the learners, the project became much more than an art assignment.
“Our students were encouraged to dream, draw, and express what Cape Town means to them. The outcome? Art that’s personal, joyful, and packed with meaning. Seeing their work published has been an emotional and empowering moment. It’s shown them that their voices matter and that there are no limits to their creativity.”
Not Just a Book but A Citywide Experience
Cape Town Tourism is turning up the volume with exciting ideas to roll out the guide in fun, unexpected ways. Think surprise product drops, interactive digital features, creative media moments, and maybe even a city-wide treasure hunt, all designed to make this edition something you feel, not just flip through.
Explore It Anywhere
Yes, you can still grab a copy at the airport or a Cape Town Tourism visitor centre, but let’s be honest, the world’s gone digital. Scan a QR code in the city or hit up www.capetown.travel to
browse the digital version from anywhere: beach towel, boarding gate, or couch. There are no queues, no luggage limits, just good vibes and great travel tips. Take a look HERE.
Limitless Stories for a Limitless City
Whether you’re a first timer, a repeat visitor, or a local looking for a fresh lens, this year’s guide is your go-to for discovering (and rediscovering) Cape Town, in all its limitless glory.
Let the journey begin.
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