The MMA Smarties recognise and reward creativity in mobile, and with 20 shortlisted entries, Gorilla was primed for a good night, finishing with two golds, two silvers and two bronzes, and the coveted Agency of the Year Award.
The next two nights saw them take home two Loerie Awards, a Silver for AXE #YouGottaDry in the Social Media category, and a Bronze for King Cone Beat Your Monster Craving in the Digital Integrated Campaign category. "We are beyond proud of our achievements this weekend at the MMA Smarties and at The Loerie Awards. We are a mobile first creative agency, and to have been named Agency of the Year at an award program like the MMA Smarties is recognition for a lot of hard work that we have put in to producing cut-through, creative, and impactful mobile marketing campaigns. Winning two Loeries on top of that made for an even more festive and celebratory weekend," said Jordan Wallace, CEO of Gorilla.
"We believe wholeheartedly that the creative canvas that mobile provides is the most exciting space for marketers in South Africa to be playing, and it's our mission to be a recurring agency at these awards, locally and internationally, as we push ourselves to raise the bar of mobile marketing," said Michelle McEwan, MD of Gorilla.
The total list of awards was as follows:
MMA Smarties
Agency of the Year
Brand Awareness
Silver: AXE #YouGottaDry
Product/Services Launch
Silver: AXE #YouGottaDry
Cross Mobile Integration
Bronze: King Cone Beat Your Monster Craving
Messaging
Gold: King Cone Beat Your Monster Craving
Mobile Social
Bronze: AXE #YouGottaDry
Mobile Video
Gold: AXE #YouGottaDry
The Loerie Awards
Social Media
Silver: AXE #YouGottaDry
Digital Integrated Campaign
Bronze: King Cone Beat Your Monster Craving
