In the world of influencer marketing, brands often struggle to align their needs with the offerings of creators and influencers. At the same time, running truly successful campaigns requires finding the sweet spot where brand goals intersect with what the creators have to offer. This disconnect often results in a misalignment of goals between brands and marketers on one side, and creators and influencers on the other, within the same campaigns. 20 May 2024 Read more Nicole Capper, general manager at Humanz, has been honoured with the prestigious Woman in Media 2024 award at the annual Woman of Stature Awards in South Africa. The ceremony took place on 13 April at the Indaba Hotel in Johannesburg. 29 Apr 2024 Read more As marketers, we face a unique challenge when presented with the task of promoting a single product across multiple countries throughout the African continent. Not only must we understand the intricacies of each market, but we must also navigate the different approaches to influencer performance within those markets. 10 Apr 2024 Read more Influencer marketing is one of the fastest evolving industries in the world and 2024 is no different, with South African marketers poised to witness some absolutely transformative trends this coming year. Brands are increasingly recognising the power of building strong influencer partnerships and how they can help improve ROI. Something that’s especially important as they weather adverse economic decisions. As they do so, they are evolving their strategies and structures around these collaborations. From long-term contracts to a deeper focus on community engagement, 2024 will redefine the influencer-brand relationship. 1 Feb 2024 Read more In the past six months, the world has witnessed a dynamic shift in the widespread adoption of AI, revolutionising numerous industries. From being a helping hand to potentially causing chaos, AI has emerged as a game-changer in this fast-paced technological era. With influencer economy growing rapidly, the industry is quickly adopting the latest communication techniques such as generation AI that are becoming more and more relevant in the fields of marketing and content. 24 Jul 2023 Read more Like every other e-commerce marketer, you want to create a social commerce programme where you work with influencers to help sell out your products. (If that's not the case, read here why you should.) 14 Jul 2023 Read more In the heart of an economic downturn and amidst eroding consumer purchasing power, South African marketers are faced with a significant challenge. How can they effectively engage consumers and encourage sales? 8 Jun 2023 Read more Late last week influencer marketing technology startup Humanz released a video showcasing a 'new revolutionary product', the Humanz Face Filter promising to help find and verify influencers even outside of social media. 5 Oct 2020 Read more In what seems could be an industry-shaking move, Humanz has announced the appointment of influential marketer Lerato Sengadi to head up their South African operations. 14 Aug 2020 Read more It's clear to anyone paying attention that the Covid-19 pandemic has affected how influencers behave and are perceived. But do you know exactly how? By doing what Humanz does best, we have analysed every single post for every single influencer in South Africa since the start of lockdown and have drawn some key learnings. 19 May 2020 Read more Humanz announced the launch of HumanzTV, a platform for influencers, content creators, agencies and marketers to share news, tips and advice on the growing field of influencer marketing. 18 Feb 2020 Read more Humanz, a data-led influencer marketing platform, officially launched in South Africa less than a month ago and it now already claims to boast the largest independent content creator community in SA. 9 Oct 2019 Read more |
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