The digital landscape in South Africa is experiencing significant growth and transformation, as highlighted in the recently released 2024 Global Digital Report. The report underscores the increasing prominence of social media and internet adoption, with South Africa having the highest internet usage rates in the world. The average internet user between 16 and 64 spends 9 hours and 38 minutes a day online. 27 Mar 2024 Read more Meltwater, a global leader in media, social and consumer intelligence, used media monitoring and social listening to derive data surrounding the conversations pertaining to Black Friday and Cyber Monday over online and social media in South Africa. 1 Dec 2023 Read more The Springboks made history when they lifted the Webb Ellis Cup this past weekend and Meltwater, a global leader in media, social and consumer intelligence, used media monitoring and social listening to analyse the data, conversations, sentiment and trends surrounding this momentous event. 2 Nov 2023 Read more As the holiday shopping season approaches, businesses are gearing up for Black Friday, the most anticipated retail event of the year. To help companies make the most of this opportunity, Meltwater, the leading global provider of social, media and consumer intelligence, offers a comprehensive solution for leveraging technology to prepare for Black Friday. Meltwater has recently published a blog that explores how businesses can effectively strategise and optimise their Black Friday campaigns: How To Prepare for Black Friday To Generate More Sales. 1 Nov 2023 Read more The B2B buyer may not scroll on TikTok during their working day. But do they do it afterwards? In the car or at home on the couch? Yes, probably. 5 Sep 2023 Read more Terms like 'environmentally sustainable', 'eco-friendly', and 'fair trade' have become part of everyday conversations. One thing is clear - the appeal of environmentally and socially responsible products isn't a niche anymore, its popularity cuts across demographics. The good news is that brands can gain invaluable insights, engage with their audience, and drive meaningful change, thanks to the exponential growth of such thought-provoking conversations on social media. The growing prominence of social listening tools and the surging demand for eco-friendly products present brands with great opportunities to prioritise social responsibility and establish a distinctive, positive positioning. 11 Jul 2023 Read more Meltwater's 2023 FMCG Industry Snapshot reveals that sustainability, private-label brands, and personalisation are the top FMCG trends in 2023. 22 Jun 2023 Read more With the integration of OpenAI models and advanced algorithms, Meltwater expands on 20 years of robust AI capabilities to deliver actionable insights, eliminating the time and guesswork required to understand online data. 5 Jun 2023 Read more Sustainability, social impact and ethical business practices - this is an era where responsible brand representation dominates the conversation in the corporate terrain. With ethical consumers on one side and purpose-driven investors on another, organisations find themselves in a heightened realm of accountability like never before. But, how do organisations effectively communicate their environmental, social, and governmental (ESG) efforts to the world? 31 May 2023 Read more According to the WHO, around 15% of the world's population lives with some form of disability - making them the world's largest minority. Despite this reality, the marketing industry has failed to include them sufficiently over the years. 16 May 2023 Read more In our current digital age, data has become an indispensable part of PR. The numerous groundbreaking technological innovations have equipped PR with new tools and techniques; an opportunity that PR experts must recognise. 9 May 2023 Read more We saw a lot of bad press in 2022, with influencers and fashion houses scandals surfacing left and right. In light of a year of sensational headlines galore, it is becoming increasingly important for brands to optimise how they navigate through future crises. Praying for a crisis-free year is surely one approach, but the smarter way is harnessing the Power of AI and technological advancements. 26 Apr 2023 Read more The internet is filled with endless lists of dos and don'ts and myths regarding what to believe in the digital world. Many of these myths paint a picture that does not accurately describe the current state of digital developments. Using the 2023 Digital Report, the 10 most common myths will be reviewed and debunked, explaining why they are what they are - myths. 30 Mar 2023 Read more The Digital 2023 report highlights that people across the world are becoming more discerning in their internet use. 2 Mar 2023 Read more Meltwater has launched the State of Social Media for Africa 2023 comparing local and global trends, which revealed the importance of social media is increasing among organisations due to global economic uncertainty. 17 Jan 2023 Read more Black Friday is one of the biggest and most important shopping days of the year and is a revenue must for retail businesses of all sizes. 30 Nov 2022 Read more As critical figureheads, chief executive officers play a key role in how corporations are perceived by the public, and so it's vital that organisations keep their fingers on the pulse of CEO-focused media. Their presence in editorial and social media undoubtedly plays a crucial role in brand building. It is interesting to check the pulse of which of our South African leaders are at the forefront. 15 Nov 2022 Read more For many people, solar energy is the solution to the current energy crisis. 23 Aug 2022 Read more Meltwater, a global leader in media and social intelligence, has released The Fashion Industry's New Era. This new report based on Twitter data highlights the key trends in the fashion industry that marketers and advertisers should care about in 2022 and beyond. 25 Jul 2022 Read more The year 2022 is off to a great start for South African TV entertainment. South Africans are spoilt for choice with numerous TV shows that are coming to our screens at the beginning of this year. 19 Jan 2022 Read more Having recently hit the milestone of 1 billion monthly active users, TikTok has been one of the best performing social media channels in the year of 2021. We saw the platform erupt into the scene in 2020, the year the world went into lockdown - many users have taken comfort in using TikTok as it allows individuals to be their authentic selves when they create content. TikTok is famously known for their dynamic 15-60 second multiclip videos that often trend across all social media platforms. 4 Jan 2022 Read more Meltwater, the global leaders in media intelligence, recently analysed the data, conversations and trends around Black Friday and Cyber Monday, across social and online news media in South Africa. 3 Dec 2021 Read more With over 4 billion social media users worldwide, every minute 350,000 tweets are sent, 4,100
clicks on sponsored Instagram posts, 21 million snaps created and 694,000 videos viewed on
TikTok. 21 Oct 2021 Read more Another year, another #AppleEvent and for the second installment of this year's event, Apple unveiled yet another variety of new products on Tuesday, 14 September 2021 - this time, they brought the colour back yet again in their new iPhone 13 range, as well as unveiling the new Apple Watch and two new iPad product models. While anticipation was high surrounding news on the iPhone 13, online users were in for quite a digital treat at this year's #AppleEvent. 29 Sep 2021 Read more Meltwater, a leading global SaaS provider of media intelligence and social analytics, recently announced the launch of its new department within the Africa region; Diversity, Equity and Inclusion (DE&I), and the promotion of Siphesihle Hlela as the company's first DE&I Director in the region. 3 Sep 2021 Read more 2021 has been quite an interesting year, and while we still continue to fight against the current global pandemic, one trend that has emerged during our time in lockdown is an increase in people loving convenience and the use of online delivery services like Checkers Sixty60 and UberEats. 3 Aug 2021 Read more Nigerian Women in Public Relations (NGWiPR) has announced its inaugural Reverse Mentorship Workshop, with the theme: Leadership Visibility. Leveraging Trends. Managing Complex Teams. The global virtual event, designed for senior professionals with at least 15 years' experience, will be held on July 28 - 29 from 11am - 1pm WAT. 27 Jul 2021 Read more Meltwater are proud drivers of innovation when it comes to maintaining its global position as leaders in media intelligence and social analytics. From acquisitions with Linkfluence, Klear and Owler, to local initiatives through the Southern African Innovation Panel Discussion, Meltwater continues to stay ahead in the digital landscape. This rings true even more, as Meltwater announces broadcast monitoring in Namibia. 22 Jul 2021 Read more Meltwater, a global leader in media intelligence, is proud to announce that it is the recipient of two Comparably Awards for Best Career Growth and Best CEOs for Women. 19 Jul 2021 Read more Meltwater acquires business information company Owler for $24,5m in a combination of cash and equity 21 Jun 2021 Read more In the midst of the Covid-19 pandemic, new social media platforms, such as Clubhouse, have been welcomed with open arms by online users, in a search for new and meaningful ways to connect differently to usual social media platforms like Instagram and Facebook. 14 May 2021 Read more Meltwater, a leading global provider of media intelligence and social analytics Software-as-a-Service solutions, has been admitted to trading on Euronext Growth Oslo (ticker code: MWTR). 12 May 2021 Read more Meltwater announces agreement to acquire leading social influencer marketing company Klear for $17.8m in a combination of cash and earn-out. 7 May 2021 Read more On 11 February 2021, President Cyril Ramaphosa delivered the annual State of the Nation address, done digitally this year due to Covid-19 restrictions limiting the usual red carpet style of the event that most South Africans have enjoyed seeing over the years. But without the usual pizzaz of it all, the president gave an address that focused on the Covid-19 pandemic, the current economic situation and providing much needed hope. 15 Feb 2021 Read more How Omegle, Clubhouse and Telegram are taking over social media 18 Jan 2021 Read more Meltwater, a leading global provider of media intelligence and social analytics solutions, will be the title partner for Play Magnus Group's Champions Chess Tour. With this agreement, Meltwater also becomes a partner for Magnus Carlsen, four-time world chess champion. 5 Jan 2021 Read more Meltwater is elated to announce that they have been selected as finalists for this year's Africa Tech Week Awards, in the Technology Company of the Year category. 1 Dec 2020 Read more Many digital changes have taken place in light of the current pandemic, which saw brands and businesses shift their focus towards staying relevant and online. 27 Nov 2020 Read more It was over a year ago when South Africans warmly embraced Zozibini Tunzi as their 2019 Miss South Africa. Now, Limpopo-born Shudufhadzo Musida has just been crowned as this year's Miss South Africa during the pageant finale held at The Table Bay Hotel in Cape Town. And the nation couldn't be more happier with their new queen. 30 Oct 2020 Read more Leading tech giant, Apple, has finally released the iPhone 12 that many consumers, around the world, have been asking for. When the iPhone 12 was not announced during the 15 September 2020 '#AppleEvent', online audiences were left wondering when Apple would release the much anticipated smartphone. 19 Oct 2020 Read more Leading tech giant, Apple, recently unveiled yet another variety of new products and services on Tuesday, 15 September 2020, which included the new Apple Watch and two new iPad product models. While anticipation was high for the announcement of the iPhone 12, online users were in for quite a digital treat at this year's #AppleEvent. 25 Sep 2020 Read more With over 120 million views on YouTube and now, officially, the most Shazamed song in the world, 'Jerusalema' by South African DJ and record producer, Master KG, featuring Nomcebo Zikode, has taken the world by storm as people around the world have now even created a dance challenge with the song. 14 Sep 2020 Read more Inspired by her album, The Gift for Disney's retelling of the classic movie The Lion King, American artist, Beyoncé Knowles-Carter, delved deeper into the Disney film and worked with a number of international directors and artists to create a visual album filled with creativity and grandeur that was rooted in African culture. 19 Aug 2020 Read more AI (artificial intelligence) and data have become one of the hottest topics within the technology industry, and women have been playing an instrumental role in the advancement of and development of technology, especially when it comes to career pathways. 4 Aug 2020 Read more The impact of Covid-19, this year, has been felt in South Africa across multiple industries. From hospitality and tourism, the shift to online education and employment, people around the world have seen how Covid-19 has changed what once was normal. 23 Jul 2020 Read more If 2020 has proven one thing for marketers, it's that Covid-19 rapidly accelerated the need for digital innovation and strategies. It is now, more than ever, paramount to the success of any business that effective tracking of marketing KPIs is in place. 15 Jul 2020 Read more Before, PR and marketing existed in separate spheres. PR meant engaging with media relations and crafting press releases while marketing meant increasing sales through brand awareness and visibility. Now, the digital landscape we once knew is dead, and the traditional roles of PR and marketing professionals have been left in the dust. And while the lines between PR and marketing may seem blurry, new challenges require us to constantly adapt and survive in order to thrive in our changing environments. 6 Jul 2020 Read more Almost halfway through 2020 and no one could have predicted the outcome of what this year would look like. Social distancing has become the new norm and in South Africa, the first five months of the year have certainly been an interesting one. 2 Jun 2020 Read more On Thursday, 23 April 2020, President Cyril Ramaphosa addressed the nation regarding the easing of the national lockdown, which will come into effect on 1 May 2020. At the end of his speech, he picked up a mask to demonstrate and encourage South Africans to continue exercising safety measures by wearing a mask whenever leaving their homes. But his demonstration ended up in a masking mishap that saw South African social media users respond in an infamously humorous fashion. 29 Apr 2020 Read more As Covid-19 continues to spread across the globe, and news and social media conversations on the current pandemic continue to rise, much of the information reported on has had to do with the rising number of confirmed cases, the number of deaths and preventive measures that countries have been implementing since the World Health Organisation (WHO) declared Covid-19 a global pandemic. 14 Apr 2020 Read more When news of Covid-19, also known as the coronavirus, first broke out in December 2019, not much was known about the disease, believed to have started in Wuhan, China. Now, the World Health Organisation (WHO) has declared it a global pandemic and countries across the world have placed protective and preventive measures to help reduce the spread. 30 Mar 2020 Read more On Friday 7 February 2020, two of the world's biggest tennis stars graced South African fans with a tennis match that is not only the first to be held in Africa, but is in support of children's education in the continent. 10 Feb 2020 Read more Meltwater Africa to host a business lunch on The Future of Media in Africa. 10 Sep 2018 Read more AI-powered platform democratises analytics of forward-looking indicators based on insights from the outside, known as Outside Insight 17 Aug 2018 Read more 15 July 2018 will forever be remembered by the French. 17 Jul 2018 Read more Acquisition expands Meltwater's ability to incorporate online news and data with social media analytics in one robust platform 26 Apr 2018 Read more With all the media interest around Facebook in the last few weeks, no one would blame you for letting the recent Instagram algorithm updates slip under your radar. The changes however, are some of the most drastic the platform's made in years - and have knock-on consequences for the way you craft your content as a marketer (if you want to be seen, that is). 20 Apr 2018 Read more Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of DataSift, a privacy-by-design data and analytics platform that extracts real-time insights from social and online data sources, while protecting user privacy. This acquisition, Meltwater's sixth in the last year, solidifies the company's emergence as a leading provider of AI-powered competitive intelligence through its Outside Insight platform. 28 Mar 2018 Read more On 1 September, the Supreme Court announced that the Kenyan elections, which had taken place on 9 August, had been annulled. Global media intelligence company Meltwater tracked and analysed the social media and online editorial mentions of both candidates, ODM's Raila Odinga and Jubilee's incumbent President Kenyatta, as well as surrounding conversations and trending themes. The data indicates that the sentiment of both candidates was mostly negative, mentions of the re-vote occurred in the US as well as Africa, and that "election hacking" was one of the most prominent trending themes. 5 Oct 2017 Read more Sixth deal from Meltwater in ongoing M&A spree adds Stanford and Carnegie Mellon data science-focused PhDs to team, building AI-driven competitive edge for companies leveraging insights from external data 1 Sep 2017 Read more The fifth deal in Meltwater's ongoing M&A streak adds machine-learning, data-science experts to in-house machine learning team 16 Aug 2017 Read more Meltwater, the global online media intelligence provider, has released a report analysing editorial and social media responses in the first 24 hours following South Africa's recent credit downgrade to junk status. While predicted by economists and analysists for some time, the announcement made by ratings agency Standard & Poor's Global, still sent tremors across the financial world that could be heard echoing across social and editorial media the world over. 6 Apr 2017 Read more Meltwater, a global leader in media intelligence solutions, has announced that it has closed a $60m debt funding round with Silicon Valley Bank, and Vector Capital in order to ramp up strategic acquisitions. 13 Feb 2017 Read more The African marketing landscape is changing, and changing rapidly. Today, businesses are forced to adapt to an increasingly internet-savvy consumer, or face being left behind. Building a successful online marketing strategy and measuring its ROI however, takes experience, careful planning, and access to the right data. 24 Oct 2016 Read more Join Meltwater and 150 of South Africa's top marketers in Johannesburg on Thursday, 8 September, for a complimentary evening of creative cocktails and innovative insights. Listen to some of the country's leading marketing professionals share how you can growth-hack your marketing strategy to drive customer acquisition and loyalty. 25 Aug 2016 Read more Join Meltwater and 150 of South Africa's top marketers in Johannesburg on Thursday, 8 September, for a complimentary evening of creative cocktails and innovative insights. Listen to some of the country's leading marketing professionals share how you can growth-hack your marketing strategy to drive customer acquisition and loyalty. 22 Aug 2016 Read more Jeff is a Forbes Top 10 social media influencer and a Global #1 content marketing influencer, who learned the secrets to growing web traffic without paying Google or Facebook a cent. He works with companies and communications executives to optimise their online, personal, and company brands with digital content and social media marketing. In spring 2016, he was named #1 Global Digital Marketing Influencer by Onalytica. 17 Aug 2016 Read more The Europas Startup Conference and Awards by TechCrunch to celebrate Europe's brightest and best tech companies, has honoured Jorn Lyseggen, the founder and CEO of Meltwater, with The Europa Hall of Fame award. 22 Jun 2016 Read more The African marketing landscape is changing, and changing rapidly. There are now over 48 million internet users in Nigeria alone, and according to the National Communications Authority, Ghana boasts a staggering 65.74% mobile internet penetration rate. Today, businesses are forced to adapt to an increasingly internet-savvy consumer, or face being left behind. Building a successful online marketing strategy and measuring its ROI however, takes experience, careful planning, and access to the right data. 2 Jun 2016 Read more In 2001, entrepreneur Jorn Lyseggen founded Meltwater with only US $15,000. Operating from an old shipping container in Norway, offered to him by a friend as a free workspace, Jorn brought a team together and built the company. Meltwater is now a global leader in online intelligence, with 50 offices on six continents and 25,000 corporate clients. 1 Jun 2016 Read more Brands that stand the test of time have very particular behaviours and characteristics that make them timeless. They evolve as their audience does and build on their success. They have also stared failure in the face and overcome some not-so-proud moments. 23 May 2016 Read more According to World Wide Worx and Fuseware's South African Social Media Landscape 2016 study, a quarter of all South Africans - 13 million people - now use Facebook. This means that if businesses want to continue to build their brand and capture the attention of their customers they need an online presence. It also means that people are turning to their favourite social media platform to find new products, to engage with ones they already use and to find out what is going on in the world around them. Now, more than ever, maintaining a competitive edge, getting new customers and staying current is dependent on your online presence. 20 May 2016 Read more The spirit of entrepreneurship is something typically associated with people who have innovative ideas and are looking to start or grow their business. But that this kind of spirit and drive should be incorporated into the business model of every company. 29 Apr 2016 Read more There is a symbiotic relationship between PR and content marketing that PR agencies in the region should take advantage of to gain more credibility for their clients. Creating quality content has major benefits for a brand's search engine optimisation efforts, social media engagement, and its credibility. Additionally, offering content marketing services will make the role of PR even more vital to brands. There are several different routes you can take to make that happen. 19 Apr 2016 Read more International Women's Day (March 8th 2016) - now in its 26th year - there's a lot to celebrate. Women's rights have risen up the political agenda, many countries have made progress towards eliminating gender discrimination and we're also seeing the introduction of initiatives to ensure the fair representation of women within senior political roles. 8 Mar 2016 Read more In an age where web traffic reports, sales figures and social media followers can all be analysed in a heartbeat and business leaders are under pressure from finance directors, the onus falls on marketing to quantify how its mix of activities affect the bottom line. 15 Feb 2016 Read more As every leader knows, one of the most important, yet most difficult responsibilities is nurturing home-grown talent. I recently read that 36% of global employers are struggling to find candidates with the right skills to fill positions1. Coming from a business with an entrepreneurial culture, I've learnt that it's important to know about an employee's career goals and aspirations. If, as a manager, you don't know how to nurture your team, you could end up with a skill gap that's difficult to fill. 12 Feb 2016 Read more When it comes to brand buzzwords, you've probably heard them all: brand engagement, brand development and brand loyalty, but have you heard of brand attachment? And, how is it any different from brand loyalty? Ultimately, in the same way that people can become attached to another person, they can also - for many reasons - become attached to a brand. 11 Feb 2016 Read more The digital universe is expanding and evolving. Are you? Digital methods open new windows to engage with customers, employees, stakeholders and partners across the web, social and mobile much more efficiently... 28 Jul 2015 Read more Shh. 'Digital influence' is meant to be something mystical and vague. That's no longer the case, following the Meltwater African Brain Food event, where all aspects of digital influence were unpacked... 6 Jul 2015 Read more When an industry event's held after hours, and within a week of receiving the invitation the web link says the event is fully booked, you know it's a topic people are really interested in. That's exactly what happened with the recent Meltwater 'Outside Insights' launch event, held at the African Pride 15 on Orange on 18 June... 3 Jul 2015 Read more |
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