VDX.tv, a global video advertising technology company has released its 2021 Holiday Video Advertising Guide "Navigating consumer shopping expectations this season" for brands and retailers. The guide covers the holiday season, which is one the most significant events of the year for retailers and consumers around the world, who make it their mission to find the perfect gifts and capture the best deals. While this period provides huge opportunities for brands, it also brings stiff competition. For advertisers wanting to get ahead, the key to holiday success is in understanding how consumer expectations have changed, and how their advertising strategy can meet these demands. 22 Oct 2021 Read more The below article content was originally published in BandT. 25 Jun 2021 Read more VDX.tv, a global advertising technology company transforming the way brands connect with relevant audiences, has released a research study - The Bigger Picture: Why Effective Video Advertising Requires a Synergy Across CTV, Desktop and Mobile Devices" - that illustrates how using video advertising across a combination of all three screens can drive greater lifts in brand awareness, purchase intent and other campaign KPIs, compared with using any of the devices alone. 26 May 2021 Read more VDX.tv, a global technology company specialising in digital advertising, has published a whitepaper on the topic of advanced TV. The guide provides a detailed explanation of what advanced TV is in all its forms, why it is important to consider and how it can help brands generate results. 1 Jun 2020 Read more VDX.tv, a global advertising technology company transforming the way brands connect with relevant audiences, launched a digital video Public Service Announcement (PSA) initiative to help drive awareness around Covid-19 and better help global communities cope with the spread of the virus. The campaign will enable corporations, brands, publishers, marketers and celebrities to work together to help combat this spread. 3 Apr 2020 Read more Digital advertising leader Exponential Interactive announces that it is rolling out its new, video-driven business division, VDX.tv, in international markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a successful launch in the US in October 2019. 9 Mar 2020 Read more Charles Eames, mid-twentieth century modernist designer and creator of the legendary Eponymous chair, viewed design in a pragmatic and results-driven way. "Design," he noted "is a plan for arranging elements in such a way as best to accomplish a particular purpose." To Eames, this meant understanding the materials and tools available, and figuring out how best to draw them together into a singular solution which best fulfils a particular need. Clearly, it also meant understanding that need in the first place. 18 Jul 2019 Read more Exponential South Africa recently hosted their annual Exponential Amazing Race media challenge - an event aimed at raising money for children's hospice The Iris House. 20 Nov 2018 Read more As a global strategist, I've spent a lot of January talking about the biggest trends in digital media and marketing for 2018. 29 Jan 2018 Read more Exponential recognised for combatting ad fraud with Certified Against Fraud Seal 3 Nov 2017 Read more Exponential South Africa recently hosted its inaugural Exponential Amazing Race - a challenging event to raise money for children's hospice The Iris House. 17 Aug 2017 Read more In late 2015, Drum published an article within which the author stated that in the following 12 months, viewability would re-emerge as a key industry issue and that digital video would be a key driving force behind this. 24 Jan 2017 Read more It's not new to say that the advertising industry has made a monumental shift towards putting viewability at the forefront of campaign goals, however, the impact on user experience is increasingly being called into play. 19 Jan 2017 Read more Facebook received a lot of attention over its Average Duration of Video Viewed debacle. They've since corrected their calculation but how closely does their new “Video Average Watch Time” metric really represent “viewing”? And how can advertisers find meaning and value in view duration metrics in general? 17 Jan 2017 Read more Muted video is here to stay. Amplifying its value is now our challenge. Find out tips on how... 13 Jan 2017 Read more The study and application of machine learning and artificial intelligence have been around for decades, yet recent hype in the advertising industry presents this as an entirely new and disruptive trend. 11 Jan 2017 Read more Retailers are hoping to attract all demographics during the holiday season, but millennials are a particularly coveted group. 22 Dec 2016 Read more With 2016 coming to a close, one cannot help but reflect on the year gone by - its challenges, its highlights, the moments of collective clarity. 14 Dec 2016 Read more The new Face Filter functionality is part of Exponential's proprietary video advertising offering (VDX) with the innovative format enabling brands to produce facial overlays for display and in-stream ads. 8 Dec 2016 Read more Many of the media- and audience-targeting choices today are still manual. Learn why it is important to trust automated optimisation for evaluating audiences. 30 Aug 2016 Read more Learn about the importance of valuing users, creating a complex profile and the benefit of automating the optimisation process. 15 Aug 2016 Read more Learn why marketers should care about the importance of statistical analysis when evaluating audiences. 2 Aug 2016 Read more Learn why marketers should care about audience discovery and how trusting the machine can help make better marketing decisions. 20 Jul 2016 Read more Eye-tracking and facial-coding technology measure emotional, physical reactions to interactive ads 14 Apr 2016 Read more Whitepaper to provide tangible tips for driving 'active attention' amongst consumers 26 Aug 2015 Read more In Douglas Adams' The Hitchhikers Guide to the Galaxy, a super computer named Deep Thought takes seven and a half million years to give his famous answer to the meaning of life. Which, if you missed it, was '42'. 27 Jul 2015 Read more In May this year Slate magazine published an article entitled 'Netflix tries to put a human face on big data with its own anthropologist'. It's an interesting read, not least as it seems to assert that the highly qualified anthropologist has been appointed more for PR purposes than strategic ones and that "he puts a more human face on the mechanistic-and arguably intrusive-ways that Netflix really collects data and classifies its users". 20 Jul 2015 Read more Exponential unveils 'VDX', a first look at scalable video formats producing ad experiences aimed to drive deeper, authentic audience engagement 23 Apr 2015 Read more Unless you've spent the past few months hiding below the fold, you'll be aware that one of the trending topics in digital media is viewability. This is part of a new drive for accountability in the digital sphere, a channel which has spent a good deal of its existence claiming to be able to report on, well, everything. But whilst we quibble about who can see what where for how long, there may be more functional solutions to dealing with this issue. 19 Mar 2015 Read more Our audience data and insights accurately predicted the best picture Oscar winner in 2013 and 2014. So whilst it is potentially foolhardy to put our neck on the line again, I'm here to tell you that Birdman will win. And this is why. 20 Feb 2015 Read more Increased smartphone penetration offers significant mobile brand advertising opportunities 20 Oct 2014 Read more Firefly Video's 'Blaze' and Adotube's 'Ad Engage' bring the best of video and TV advertising content to engagement units across display and video 4 Aug 2014 Read more Director of sales, AdoTube, ANZ promoted to lead sales strategy across Asia Pacific and South Africa 12 Jun 2014 Read more As all marketers know, a strong and powerful brand feels like a person coming to life. It has a voice, a personality and nuanced characteristics. But the first wave of digital advertising opportunities did little to support brand personification. Targeting was crude and clumsy, creativity limited by technology, talent and imagination and it was all about click, click, clicks (and unfortunately still is for some!). Brand marketing remained in the realm of TV, radio, print and outdoor. 17 Apr 2014 Read more Publisher case study shows cross-platform optimization a 'must' in online display cross-device operations. 9 Dec 2013 Read more McKoy sets his sights on continued growth for Exponential, bringing more than 15 years of digital industry experience to the table. 29 Oct 2013 Read more AdoTube, the Exponential-owned in-stream advertising specialist, announced it will offer select customers the option to run its superior in-stream ad units. 12 Sep 2013 Read more For the first time, Exponential Interactive will be partnering with the Cannes Lions Festival of Creativity. The festival, celebrating its 60th birthday this year, will see over 12,000 delegates from around the world gather to discuss and celebrate some of the best advertising from all disciplines across the world. 14 Jun 2013 Read more AdoTube, the Exponential-owned in-stream advertising specialist, today announced the release of its 2012 Global Format Index, which showcases data from more than 9,500 campaigns and nearly 13.5 billion impressions. 25 May 2013 Read more Already proven to exceed industry CTR benchmarks in other markets, Exponential SA offers AdoTube from today. 24 Apr 2013 Read more |
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