Let’s be honest, most businesses are far too busy trying to show up everywhere online. From TikTok trends and Instagram reels to LinkedIn updates and Pinterest boards, it’s exhausting. And often? Pointless. Chasing every platform just because it’s the current flavour of the month isn’t a strategy; it’s a digital circus act. The truth is, not every platform suits every business, and the smartest brands know how to pick their battles. 25 Jun 2025 Read more In the past, lead generation often boiled down to one thing: attention. The louder the message, the bolder the claim, and the more persistent the pitch, the greater the chance of being noticed. Cold calls, blanket emails, and hard-sell ads were standard tools in the marketer’s toolbox. If you haven’t noticed by now, the game has changed. 2 May 2025 Read more Meta – the parent company of Facebook, Instagram, and WhatsApp – is once again in the spotlight, this time facing off with the US Federal Trade Commission (FTC) in a high-stakes antitrust trial. At the heart of the case is a bold accusation: that Meta’s acquisitions of Instagram in 2012 and WhatsApp in 2014 were less about innovation and more about crushing competition. 22 Apr 2025 Read more Did you know that 86% of consumers say authenticity is a key factor when deciding which brands they like and support? In a world filled with perfectly curated content and filtered realities, authenticity has become more than just a buzzword – it’s a necessity. 10 Mar 2025 Read more |
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