Joanna Baikoff has joined Limelight Media Consulting

The fabulous Joanna Baikoff has joined media agency, Limelight Media Consulting as director of planning and founding partner. She has 18 years' experience in the industry working across buying, planning and strategy on the largest blue chip clients including GM for the newly launched Durban branch of OMD, Unit Director at OMD on MTN, as well as media-owner side experience.

Joanna joins Ross Sergeant who recently resigned from OMD to set up the exciting new venture.