New edition of Product Management

Van Schaik Publishers has released a new edition of Product Management, edited by Prof Chris Jooste, chairperson and the head of the department of Marketing Management at the University of Johannesburg. It is an interactive handbook, which describes and illustrates product decisions within the South African context. It follows an outcomes-based approach and includes basic theoretical concepts, review questions and case studies, which can be used for class discussions, self-study or assignments.