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Primedia Recruiter
Primedia Broadcasting is the home to premium radio stations in Gauteng and the Western Cape and specialises in omnichannel converged solutions that deliver results.
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Sales Assistant / PA

Location:Johannesburg
Type:Permanent
Reference:#Sales Assistant
Company:Primedia Recruiter

Job description

Key purpose of role

To provide high-level administrative, coordination, and commercial support to the Chief Commercial Officer, ensuring the efficient execution of sales operations, reporting, and stakeholder engagement activities. The role is responsible for managing administrative requirements within the commercial office, supporting sales reporting and pipeline tracking, coordinating internal and external engagements, and assisting with the preparation of presentations, proposals, and commercial documentation.

The position plays a key enabling role in ensuring that the commercial team operates efficiently and that the Chief Commercial Officer is able to focus on strategic priorities and revenue growth initiatives.

Key performance areas

Executive and administrative support:
  • Provide full administrative and personal assistant support to the Chief Commercial Officer.
  • Manage and coordinate the CCO’s diary, meetings, travel arrangements, and key engagements.
  • Prepare meeting packs, agendas, and minutes for internal and external meetings.
  • Screen and manage correspondence, ensuring timely responses and follow-ups.
  • Coordinate logistics for commercial meetings, presentations, and events.
Sales and commercial coordination:
  • Support the commercial team with sales administration and coordination activities.
  • Assist with the preparation and formatting of proposals, presentations, and commercial documentation.
  • Maintain sales reports, pipeline trackers, and revenue performance summaries.
  • Assist in compiling commercial reports and insights required by the CCO and executive leadership.
  • Track key deliverables and ensure follow-ups on commercial action items.
Reporting and information management:
  • Consolidate sales and commercial data from internal teams to support reporting requirements.
  • Prepare weekly and monthly sales reports and dashboards.
  • Maintain accurate records of commercial documentation, agreements, and proposals.
  • Ensure documentation is organised and accessible for internal stakeholders.
Stakeholder coordination:
  • Act as a coordination point between the CCO, commercial teams, and other internal departments.
  • Liaise with internal stakeholders including marketing, finance, operations, and executive leadership.
  • Assist in coordinating cross-functional initiatives within the commercial division.
Operational support:
  • Monitor progress on key commercial initiatives and flag potential risks or delays.
  • Assist with administrative aspects of budget tracking and expense management for the CCO’s office.
  • Support special commercial projects as required.


Minimum required qualification:
  • Diploma or certificate in business administration, sales, marketing, office management, or a related field.
Qualifications considered advantageous:
  • Diploma or degree in business administration, marketing, sales, or commerce.
  • Project administration or office management certification.
Minimum years of experience:
  • 5–8 years’ experience in an administrative, sales support, or executive assistant role.
  • Experience supporting senior leadership or executives will be advantageous.

Additional role requirements:
  • Strong organisational and coordination skills with the ability to manage multiple priorities.
  • High attention to detail and strong administrative discipline.
  • Strong written and verbal communication skills.
  • Ability to handle confidential and sensitive information with discretion.
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook).
  • Ability to work in a fast-paced commercial environment and meet tight deadlines.
  • Strong stakeholder engagement and relationship management skills.

Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with shortlisted candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.
Send your detailed CV to az.oc.aidemirp@sreeracgnitsacdaorb>b<>b/< with the Subject Line “Sales Assistant”. The closing date for applications is 30 April 2026.


Posted on 23 Apr 16:40, Closing date 30 Apr

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