| Category | Finalists |
|---|
| Best Sponsorship of a Sport Event or Competition | Absa - Absa Cape Epic |
| Absa - Absa Currie Cup 2009 |
| Hyundai - Hyundai FIFA World Cup Programme |
| MTN - MTN Sponsorship of the 2010 FIFA World Cup |
| MTN - MTN8 Wafa Wafa |
| Nedbank - Nedbank Cup Soccer Sponsorship |
| Best Sponsorship of a Sport Team or Individual |
| Sponsored by Neo Africa | Absa & Castle Lager - Bafana Bafana |
| Chevrolet - Chevrolet Warriors |
| Nike - Lead With Our Players |
| Sasol - Sasol Springbok Team Sponsorship |
| Best Use of PR in a Sport Campaign | Blue Bulls - We (Bulls) are marching to Orlando |
| Mercedes Benz - Driving Bafana Bafana |
| MTN - Last Fan Standing |
| Nike - FTC Soweto PR Launch |
| Powerade - The Powerade Race for the River |
| Southern Sun - United We Shall Stand |
| The Virgin Unite Corporate Social Responsibility in Sport Award | adidas - FIFA Ticket Fund |
| Dreamfields - Dreamfields Project |
| MTN - MTN Qhubeka Partnership |
| Nike - Nike (Red) Lace Up. Save Lives. |
| SuperSport - Let's Play |
| The Sharks - Don't Drink and Drive |
| Technological Innovation in Sport Award |
| Sponsored by EA Sports | Nike - Nike Innovation |
| Sony - 3Dworld Created by Sony |
| Vodacom - Fan Cam 'Fly Your Flag' World Record Attempt |
| Vodacom - Vodacom Player 23 Coach Call |
| Best Grassroots Development Programme | HI-TEC - Martin Dreyer 'Change a life' Academy |
| Nestlé - Nestlé Milo Champions U-13 |
| Nike - Elite Training Grassroots Programme |
| SARU - TAG Rugby Tackle Safety Programme |
| Best Use of Digital Communications in Sport | Club Newlands & Western Province - Club Newlands |
| HI-TEC - Liquid Mountaineering |
| Nike - Write the Headline |
| SARU - Going Public |
| Vodacom - Vodacom Stormers 'Global Storming' |
| Best TV Sport Commercial | Nedbank - Nedbank Cup Soccer |
| Nike - Write the Future |
| SuperSport - FIFA World Cup South Africa 2010 |
| Vodacom - Join the Voice Behind Bafana Bafana |
| Virgin Atlantic Sport Team of the Year | Chevrolet Warriors |
| MTN Energade Pro Cycling Team |
| Kaizer Chiefs |
| Western Province Stormers Rugby |
| Sport Brand of the Year |
| Sponsored by IFM Sports Marketing Surveys | Big-Ball |
| Blue Bulls |
| Nike |
| The Sharks |
| Best Integrated Sport Marketing Campaign |
| Sponsored by Prosport International | adidas - Unite Mzansi Unite |
| KFC - KFC Champions Box |
| Nike - Game Changers |
| SARU - Bokkie |
| Southern Sun - United We Shall Stand |
| Standard Bank - Standard Bank Pro20 Series |
| Sport Agency of the Year | Exp South Africa |
| Matchworld |
| Maverick Experience Exhilarator |
| Octagon Marketing |
| Playmakers Sponsorship |
| The Flagship |
| Treble Group |
