
Top stories





Marketing & MediaDaily Maverick launches a groundbreaking local bureau in Nelson Mandela Bay
Daily Maverick 14 hours

Tourism & TravelTumi celebrates 50th anniversary with campaign, 'Made for you since 1975'
Tumi 2 days
More news
















We are now regularly treated to the sight of international business leaders being grilled after corporate scandals, and not being taken seriously; even being accused of being on another planet.
It's a fate most CEOs would prefer to avoid. Thankfully, the avoidance strategy is not too complicated.
The founder of The Leadership LaunchPad service excellence consultancy believes the damage to reputations and company capitalisation can be enormous if companies fail to stay rooted in reality - which means the real needs of their customers.
One type of remedial action is for CEOs to administer their own reality-check.
CEOs simply need to ask themselves some serious questions before indignant third-parties do so under the glare of publicity. A sincerity test on service issues is a good way to start.
CEOs should ask themselves 10 simple questions:
CEOs do a big job. It's easy to be sidetracked and get swamped in technical or strategic matters, but customers are the core of every business.
Give yourself a self-assessment test like this and you will stay focused on the real world and the real needs of customers.
It will ensure that you don't take the wrong strategic route and end up in that parallel universe one very prominent British business leader was recently accused of living in.