
Top stories
![The damage to Tesla’s brand value by Elon Musk's actions exceeded Brand Finance’s initial predictions (Image source: @ Equilar https://www.equilar.com/ Equilar]])](https://biz-file.com/c/2603/806661-300x156.png?2)

Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 1 hour




More news

















In South Africa, agriculture relies heavily on reliable water storage and efficient use to sustain food production and rural economies.
Increasing climate variability and frequent droughts make it essential for farmers to strengthen water storage systems, optimise usage, and manage resources strategically to maintain productivity and resilience.
Earth dams are widely used in the agricultural sector as practical water-storage solutions. Natural soil structures can, however, allow seepage, which gradually reduces stored volumes. Even small, consistent losses over time can affect irrigation planning and resource stability.
Improving the performance of existing water infrastructure is one of the most effective ways to enhance resilience without increasing pressure on natural water sources.
Responsible water management is not only a technical issue, but it is also a matter of stewardship. Efficient storage, reduced wastage, and ongoing maintenance all contribute to sustainable agricultural systems.
Innovative soil and dam management technologies are increasingly being explored as part of broader water conservation strategies. These approaches aim to strengthen existing infrastructure, improve retention, and support long-term sustainability in farming operations.
Water security requires collaboration between government, industry, agriculture, and communities. On World Water Day, the focus is on collective action: protecting water resources, improving efficiency, and ensuring that future generations have access to reliable freshwater supplies.
In agriculture, strengthening water storage systems is one of many practical steps that can contribute to broader national water resilience.