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Whether you’re uncovering a hidden talent, diving into a new hobby, or finding a fresh passion, the campaign’s message is simple: TikTok inspires you to explore and discover who you want to be.
As part of the campaign, in the coming weeks Discover Yourself murals will be unveiled across South Africa, including 18 spaza shops in Johannesburg, Soweto, and the East Rand.
These murals are gateways to the inspiring stories of the community.
By scanning the QR codes on the murals, people can dive into TikTok South Africa and explore the #DiscoverYourself stories that are inspiring audiences nationwide.
Plus, the QR code provides access to free Wi-Fi, making it easier for users to engage with the content and connect with the community.
For South Africans the app is more than just a platform; it’s a gateway to content that speaks to their unique experiences.
From local trends to cultural insights, the platform offers a space where South Africans can find content that’s both relatable and inspiring.
Boniswa Sidwaba, TikTok's head of content operations for sub-Saharan Africa, reflects on the campaign’s mission: “The platform is more than a video-sharing space; it’s where people discover new passions, develop skills, and explore career paths through simple searches.
"Each search on the app opens doors to new experiences, whether you’re interested in hobbies, eager to learn something new, or looking to connect with like-minded people.”