The Art of Making a Difference collection tells the story of the Naked Difference and the causes it supports through a curated collection of graphic poster artworks.
Each piece celebrates the mission and impact of a different organisation — from reforesting South Africa’s landscapes and addressing inequality to supporting survivors of gender-based violence.
The public can also pre-order tote bags and limited-edition prints of the artworks until 14 November, with all profits going directly to the causes and charities.
The artists involved in the collaboration – along with their artworks and the causes they support – include:
“The artists have created stunning artworks that capture how our partners are shaping a better South Africa,” says Sumarie Greybe, co-founder of Naked.
“We love how these beautiful artworks bring the causes to life and help people to connect with the groundbreaking organisations and the dedicated people who work tirelessly to uplift communities and create a brighter future for all.”
Naked charges a flat fee to cover its running costs, with the rest of the premiums going into a shared pool to pay claims.
At the end of each financial year, any surplus funds left in the claims pool are donated to causes chosen by customers through the Naked Difference.
This year, Naked has earmarked R1.1m for causes and communities chosen by its customers.
Greybe says: “Our business model is based on shared value and the idea that insurance should be more transparent, digital, and socially conscious.
“Because we don’t profit from the claims pool, customers know they’ll never have to fight for a valid claim, and they get to be part of something that gives back to the causes and communities they care about.
“By being intentional with their choices, customers can make a tangible difference and help to build a more sustainable, fair, and compassionate world.”
The artworks can be viewed on the Naked website.
