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Today's consumers, led by digital natives, are rewriting the rules of the marketing funnel. The lines between awareness and consideration have blurred, with authenticity and genuine connections taking centre stage. Traditional linear marketing approaches are being replaced by dynamic, non-sequential connection strategies.
Here are seven key insights that unpack the importance of authentic consumer-centric marketing:
Lori Mauerberger, founder and managing director, concludes: “At Brand Influence, our commitment to genuine storytelling and transparent collaborations has positioned us as pioneers in mass social sampling and consumer-generated content. We are neutral and supportive facilitators, creating communities of consumers for brands to engage with. These communities can be activated and harnessed in numerous ways –including market research.”
Ready to make your brand the next big talking point? Get in touch for a complimentary consultation and strategy today. Visit our website: www.brandinfluence.co.za or email us at az.oc.ecneulfnidnarb@ofni.