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Marketing & MediaCammy Msimango on finding her footing in South Africa’s fast-moving digital newsroom
Esther Tomorrow, MDNTV 15 hours




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The campaign will feature eight billboards (3m x 6m) across high-traffic areas in Gauteng, including:
The campaign represents a media brand value of R368,000 (incl. VAT). Visibility is key. Through this campaign, we want every household to know that there are trusted alternatives to traditional schooling, and that parents now have the power to choose quality online education through the CAPS Curriculum/KABV-kurrikulum (Grades R–12), Cambridge (Reception–A Level), and Special Needs (Grade R–10) pathways.
This marketing milestone aligns with SGEG’s enrolment drives for 2026, ensuring that parents are well informed about affordable monthly fees, SACAI-registered curricula, and flexible learning options. By combining digital campaigns with out-of-home visibility, SGEG strengthens both brand recognition and market positioning.
Saving Grace Education Group is a South African-based online homeschooling provider, offering the CAPS Curriculum / KABV-kurrikulum (Grades R–12), Cambridge (Reception–A Level), and Special Needs (Grade R–10) pathways. Fully registered with SACAI, SGEG provides affordable, flexible, and high-quality education to learners nationwide.