The Effie Awards are globally recognised as the benchmark for marketing effectiveness, celebrating campaigns that deliver tangible business results. Veronica’s appointment to this year’s panel is a testament to her strategic insight, creative leadership, and unwavering commitment to marketing that works.
As the CEO of Penquin, Veronica has spent decades shaping purpose-driven, insight-led campaigns that don’t just turn heads – they move the needle. Her inclusion on the judging panel is both a recognition of her impact on the South African marketing landscape and a celebration of Penquin’s dedication to performance-led creativity.
“I’m incredibly honoured to be part of the Effie Awards judging panel this year,” says Moleele. “The Effies stand for accountability, effectiveness, and excellence – principles I hold close in every campaign we deliver. I’m excited to join my industry peers in recognising the work that truly makes a difference, and to celebrate ideas that drive real impact for brands and consumers alike.”
At Penquin, the focus has always been on work that works – delivering measurable, results-driven campaigns underpinned by strategic excellence. Veronica’s appointment to the Effie Awards judging panel is a clear reflection of her leadership and the agency’s reputation for creating marketing that makes a real difference.
For more information on the Effie Awards South Africa, visit www.effieawards.co.za.
