
Top stories





Marketing & MediaDaily Maverick launches a groundbreaking local bureau in Nelson Mandela Bay
Daily Maverick 14 hours

Tourism & TravelTumi celebrates 50th anniversary with campaign, 'Made for you since 1975'
Tumi 2 days
More news
















The Future of Retail MENA study, spanning five key countries including the United Arab Emirates, the Kingdom of Saudi Arabia, Egypt, Jordan, and Iraq, offers crucial insights into this evolving landscape.
With a meticulous approach that included over 2000 respondents aged 18 and above, surveyed over three weeks in December 2023, this research provides a deep understanding of the region's diverse consumer dynamics. Led by YouGov and supplemented by secondary sources, the study equips businesses with invaluable insights to navigate the shifting retail terrain effectively.
As the MENA region experiences this period of significant change, notable growth is evident, particularly in the packaged food sector. With the region already accounting for a notable share of global packaged food consumption, projections suggest a remarkable 21% increase by 2026. This surge in demand highlights the region's promising market landscape and underscores the importance for businesses to remain agile and responsive to emerging trends.
Click here to download the report.